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In the Life of a Ford Designer
  

You’ve probably heard stories about a car design being roughed out on a napkin during a lunch meeting. The napkin gets handed off, and the vehicle is made. While that’s an entertaining tale, we thought we would show you what it’s really like in the life a Ford designer.

A car design starts when the design team receives a basic package from engineering. This tells the design team what the vehicle will be, the overall dimensions  and specifics such as passenger space and seating requirements.

Working with these basic parameters, the designers sketch the specific vehicle and then create a clay model. The next step is to transform the clay vehicle into digital data, which then can be shared with engineering.

Each step in the process includes reviews with people from engineering, marketing and other disciplines, as well as executives. There’s usually a bit of tension between the various groups, but the input from everyone is what creates the final product.

The video above shows the passion behind the designs and lets the designers share some of their struggles and rewards in the process.

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Why does the hybrid or hybrid plug in have to stand out? Why cant we order the drivetrain and still have all the nice luxurious options in the normal 2013 Fusion platinum? The wheels for the normal 2013 Fusion are gorgeous? Why deny a client the choice of having the nicer wheels just because they want the more advanced drivetrain? It should at least be an option to let us have our 2013 Fusion pop and look as well healed as the non hybrid versions. Please consider letting us have it. I think the new lines of the 2013 Fusion are gorgeous. You could have easily given this shape to Lincoln as the upscale design. I am blow away. Thank you for designing a sedan that is the envy of all other makes. It truly looks like it was built to compete with Audi and Acura. Just please give in to letting us pick our aesthetics. Thank you, Scott Smith
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