The Ford Story - Derrick Kuzak

Derrick Kuzak, Ford’s Group Vice President of Global Product Development, talks about what it’s like to be part of a leadership team “that finally gets it,” a product strategy of making fully competitive vehicles, high-volume affordable technology and the passionate people at Ford Motor Company.

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Ken I dont care about the quality in Mexico or other places for that matter. I want to buy an American car, and it is VERY irritating to find out they are built in other countrys, or parts are sourced from other countrys, or you pop the hood and theres a mazda engine in your Ford. All the big 3 do this, and it needs to stop! Your foreign competitors are now showing more American content in their vehicles then the big 3. Pretty hard to convince foreign car buyers that they need to buy American, when they have facts like that. I know its tough to compete cost wise with thier cheaper labor. Cutting American workers wages is not the answer. Fair trade is what you should be pushing for, not Free trade. If the cost was the same or similar, people would buy American. If you brought the work back to the US, you would have more buyers for your products. I find it ironic that all these companys are outsourcing jobs. If nobody has a job in the US, who is going to buy your products?
4 year(s) ago via
Corinn I am in my late 30's and have never bought a Ford vehicle. I have always bought according to what consumers reports say was the best cost for reliability. These days I am paying more attention to milage efficiency, too. Recently Ford stood out to me when I heard that they refused the government bailout. For the first time in my life I actually noticed Ford and began to read about them (Congratulations for making it out of the Red!) and started looking at your awesome new car line. Keep up the great work and my next car will be a Ford! -- a proud American and former Michigander.
4 year(s) ago via
Phil Dubiel I'm 63 (loyal to Ford) and have ownwed the following, 51 Ford Custom, 55 Victoria, 56 merc convt., 59 Gal. 500, 60 Gal. 500, 64 T-Bird, 65 station wagon,, 68 Cortina,, 50 F100, 66 fairlane wagon, 75 comet, 77 F150, 79 F150, 79 T-Bird, 86 Escort, 88 Taurus, 87 Ranger, 89 Mustang Convt. still own, 01 Escort, 03 F250 Diesel, 05 Taurus, 04 F150 4x4 still own, 06 Explorer, 08 Expedition still own. My wife and I are retired and would like to see the country in a F150 4 dr 4x4 King Ranch Diesel. When will the 4.4 diesel option be available? How about a hint my daughter and family wants the Expedition.
4 year(s) ago via
jarrett what about the new diesle engine called the scorpion when will we start sein this
4 year(s) ago via
Kevin I would love to see a RWD sport sedan (possibly built on the Mustang platform). Install a longitudinal EcoBoost engine (4-cylinder base engine, 6-cylinder for performance enthusiasts), and mount the engine behind the front axle for even weight distribution and improved handling. Offer it with AWD (with maybe 40-60 front/rear bias), and I'll buy it! I know you have the Fusion and Taurus with AWD, but I just don't want a transverse engine. Better yet, team up an EcoBoost engine with Hybrid technology, and you could have maximum performance and maximum fuel economy. How about 300 HP and 40 MPG? Another related suggestion - a large RWD based sedan (with available AWD) would make a great replacement for the Crown Vic as a new police cruiser!
4 year(s) ago via
Anne Marie Gattari The Transit Connect can be outfitted however individuals like by using aftermarket services; at the present, the vehicle is being manufactured with business owners in mind. Anne Marie Gattari Truck Communications Ford Motor Company
5 year(s) ago via
Julio C. M. Mazzoli Just returned from Spain where the cab driver took me to the Malaga airport in a Ford Mondeo Estate Ghia, clean diesel engine, fuel economy 100km/6 ltrs., or basically 40mpg: why doesn't Ford offer this diesel engine in the States??? I also drove a Ford Ranger made in Argentina, diesel, 4 x 4, all the way from Rio Gallegos to San Martin de los Andes. The technology is in your hands, yet we talk about hybrids and electric cars when a diesel would do equal if not better.
5 year(s) ago via
Daniel H. Shaffer, Jr. I've owned Fords or Ford Prodducts. Now I need a mini-Van and Ford doesn't make them anymore. I'v asked about the Trsnsit Conect. No one has addressed the Info I need. The Wright Way Co. has looked at it only to find it has too small doors and too high of head room for wheelchair bounded Person to ride up front as a pasenger. Now I will have to move to another Car co. I'don't like that.
5 year(s) ago via
Gerard A. Sweet Hooray! It is about time an American Car Company steps up to the plate and kicks our Asian rivals where it hurts. As a former Wholsale Mortgage banker that was part of the economic collaspse...I feel I am part of the solution and a proud memeber of the Ford team. I am excited to represent Ford and proud for the opportunity to get the word out and come back stong! Let's get going and stay tough... just like our trucks. Built Ford Tough! Go Ford!!
5 year(s) ago via
David Piel Don't worry about the raido so much it's mileage is what people really want!! An the race is on don't let GM beat you with the volt ,,GO , GO !
5 year(s) ago via
Pat from PA I wish you were still making the Ford Taurus Station Wagon -- I had one for 11 years and it finally went. But unfortunately, there are no replacements the same size as the Taurus wagon. I loved the gas mileage on it too. It probably could be improved somewhat and improve the transmission to last longer. But I had 153000 miles on mine. Please consider bringing back the Ford Taurus Station Wagon. I would love to get another one. The focus wagon is too small. Volvo is the only larger station wagon. Can't afford that one and prefer Fords.
5 year(s) ago via
Scott Monty Hi Martha, It's a good question - and one we tend to hear from time to time. While we would be happy to offer customers every option they they'd desire, there are a couple of things that keep us from doing so: 1) Franchise laws prevent us from selling directly to customers. 2) More importantly, we have a very strong relationship with our network of dealers, some of whom have been with us for over 100 years: http://www.thefordstory.com/quality/more-ford-dealerships-pass-the-century-mark-in-years-of-service/ Our dealers are an important part of the Ford "family" and we respect the hard work and relationship building they do in their respective communities. We'll continue to look for ways to be responsive to customer desires and trends, but any decisions we'll make will be in partnership with our dealer network. Scott Monty Global Digital Communications Ford Motor Company
5 year(s) ago via
Martha Why can't people buy factory direct?
5 year(s) ago via
James At the end of the day Ford need to look at what Vauxhall and BMW are producing, much nicer looking cars, i have had a fiesta,2 focus (company car) and i felt like i was driving a tin can. I got an old BMW which drove better and was more reliable than all the fords put together, same with the Astra. just my view. Kind regards James
5 year(s) ago via
Scott Monty Hi James, While it may not be an exact replica, the Ford Transit Connect - primarily aimed at small business owners - may be worth looking at. http://www.fordvehicles.com/transitconnect It's very customizable, and we recently showed a concept version of it, called the Family One - designed specifically for family needs. Washable floors were part of that mix. You can check out what AutoBlog had to say about it: http://www.autoblog.com/2009/04/03/new-york-preview-ford-transit-connect-f/ Scott Monty Global Digital Communications Ford Motor Company
5 year(s) ago via
Brian Rathsburg Thanks for your note, Allen. If you go to www.fordvehicles.com then to the Super Duty page, you will see information on our 6.4L diesel engine. As far as future diesels, you'll have to wait for a future announcement. Thanks. Brian Rathsburg Ford Super Duty Marketing Manager Ford Motor Company
5 year(s) ago via
Brian Rathsburg Thanks for your note, Allen. If you go to www.fordvehicles.com, then to the Super Duty page, you will see information on our 6.4L diesel engine. As far as future diesels, you'll have to wait for a future announcement. Thanks. Brian Rathsburg Ford Super Duty Marketing Manager Ford Motor Company
5 year(s) ago via
James I am a former Ford employee and staunch supporter of Mullaly's efforts to turn around the company. However, in looking for my next vehicle, the perfect choice for me seems to be a Honda Element due to the FLEXibility. The Ford Flex is simply too expensive (starting @ $28.5k) to meet my needs and be affordable and the Element has been alone in this segment for quite some time. Does Ford have any plans to produce a lower-grade Flex or other vehicle similar to the Element? Complete with washable floors and clean, simplistic design for around $25k nicely optioned? Please consider this niche as I believe it will grow significantly as people continue to demand more utility out of their vehicles. The Flex shows that Ford gets the concept, just not the price point.
5 year(s) ago via
Allen Heckart I was on vehix doing some research on f-250 diesels. It referred me to the ford site. I can't find one thing on diesels. Not interested in 2009's. I heard that ford was going to use a diesel engine from a different company. Looking for info.
5 year(s) ago via
Cole Quinnell Philip, Thanks for your interest in helping Ford Motor Company. You should visit the career section of Ford.com and register to be considered for positions that match your interest and qualifications. Cole Quinnell Editorial Director theFordStory.com
5 year(s) ago via
Philip Vergel My name is Philip Vergel, an Industrial designer by profession. I was wondering if Ford, and the other big 2 have plans to counter the victory of Toyota's Scion series. I am planning to do that if I have your backup. Would you employ an Asian designer to compete with other asian companies? Thank you very much for the opportunity Sincerely, Philip Vergel
5 year(s) ago via
CHUCK How about building one that I might want to purchase. I not hard to please, I want rear wheel drive, v8 power, (can be E85) 6 passenger capasity, a single CD / cassette player. No trucks or crossovers. that not to much to ask for is it.
5 year(s) ago via
Mark Schirmer Keep an eye on our showroom -- we've committed to a next-gen Focus that will be a true global product. We launch that car in late CY2010 and will have more info to share in the coming month. Also, we believe, technology such as EcoBoost is the key to small, powerful and energy efficient. That technology will be spread across our line. Mark Schirmer Ford Motor Company
5 year(s) ago via
John Laufer Why did you drop the Focus hatchback??? Most other companies offer that style option for their smaller sedans. It was bad enough that you dropped the Focus Wagon but now you have NO small hatchback. You are bringing back the Fiesta with a hatchback option, but if I needed to buy something this year I would be buying foreign! I also agree with many of the above comments about foreign engines being small, powerful, and energy efficient.
5 year(s) ago via
Diana Dirks I ordered a 2010 Ford Fusion Hybrid on 6/13/09 and just found out it was going into production 7/27/09 and delivery would be 4-6 weeks later. Why does it take so long? I'm am counting on the $4,500 voucher to help offset the cost but I'm afraid by the time I take delivery of the vehicle, the vouchers will be gone. How can I be assured that I will get a voucher? That is why I ordered the vehicle so early in the game. I would like to see a method to track the order myself.
5 year(s) ago via
Don V. I am spending a month here in Japan on business. I have to say there are very few Fords or American cars in general here. I did manage to spot one Lincoln Navigator, a newer style Mustang convertible, a Ford Explorer and a 68 Mustang fast back. Back home in the U.S. there is a sea of Japanese made automobiles. Hey Ford why don't you tell Obama to reduce the trade deficit with Japan by placing stiff tarrifs on Japanese automobiles. Japan does it, so can we. I know that you can certainly produce small cars for the Japanese market. Just export your cars designed for the european market to Japan.
5 year(s) ago via
T Newt Nice comments, but anything on the web needs to have some sort of appeal. The words are nice, but his delivery is DOA; too much warm fuzzy kindness. Talk to Steve Jobs at Apple. He understands the American savvy consumer. Still not ready to buy Ford with my European cars in the driveway.
5 year(s) ago via
Jennifer Moore Ford Motor Company Communications RG - Actually the video and Derrick Kuzak's comments were about exactly what we do understand throughout the company now..and have said so with our commitment to be a leader in fuel economy with every new vehicle we introduce in the market. Hope your understanding about gas mileage includes the knowledge that the Ford Fusion Hybrid we introduced this year delivering the best fuel economy for a mid size sedan in the market with 41mpg in city driving...beating the competition handily. Jennifer Moore | Ford Motor Company
5 year(s) ago via
R G Box GAS MILEAGE !!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I did not take the time to listen to all that c--- on the video GAS MILEAGE. What don't you understand ????
5 year(s) ago via
Angie Kozleski Glad to hear you are taking notice of the Ford Fusion and its quality. The majority of our cars and trucks we build for North America are still in the U.S. and we recently announced that we will be building the all-new Focus at our plant in Wayne, Mich. With respect to the Ford Fusion and the Fusion Hybrid, these vehicles were designed and engineered in the United States and are built in Mexico. The Hermosillo Assembly Plant has had strong quality and productivity results and a workforce that takes pride in building this car. In fact, as a global company, all of our workers around the world are committed to building high-quality vehicles. Angie Kozleski | Manufacturing Communications | Ford Motor Company
5 year(s) ago via
Bob Ochsner Why is Ford dropping the Taurus X and leaving the field open for GM to take that market. I'd have a 09 if I could of ordered one like I want. The Flex is ugly and if you want that to replace the Taurus X you had better find some one to redsign the out side. In side is fine. It looks to me as if Ford screwed up again. I have a 05 Freestyle which I'll probably trade in for a Traverse. Or I may keep it and trade my Geo Tracker. The Trackers my wifes. I haven't driven anything but Fords since my 76 Blazer. I used to get a new car every two to three years and my kids all drive Fords. It looks like old dad is going to switch to Chevy.
5 year(s) ago via
eric I cheer on Ford like another person cheers for their local sport team - therefore it kills me that I had to veer from my 100% solid Ford loyality ownership by replacing my long term Marquis with a Dodge min-van this year. A family of five, with gear and dog just can't make a cross over work, no matter how many versions you make. What is wrong with you guys that you gave up to Dodge (and others)? Today, as I begin the process of replacing a '94 150, buying another Dodge is now not so much a stretch. Not that I would do it, just the idea just never crossed my mind before. Let's get 'em guys, you are better than the other teams.
5 year(s) ago via
Scott Monty Sorry, but the Shelby is only offered as a manual transmission. We do offer the automatic transmission in the standard Mustang, however. - Scott Monty | Global Digital Communications | Ford Motor Company
5 year(s) ago via
peter wolfinger II I wanted to buy a 2010 Shelby with a automatic trans.... for my wife....and was told no....so much for customer service... going for the camaro
5 year(s) ago via
Dan I have recently followed advertising that encourages me that Ford has the right idea about what the market needs. A high quality mid-size car like the Fusion has been long awaited. Why have you decided to build this with low wage workers in a foreign country instead of the dedicated workers in the U.S. that have waited so long for the top quality that you are now promising?
5 year(s) ago via
thom perlmutter God bless Ford! You are the definition of American values. God D_m GM (government motors) Like the old saying goes "I'd rather push my Ford than drive a GM
5 year(s) ago via
Stephanie Roper First, let me say that all of the 4 American cars I have owned have been Fords and I was pretty satisfied except for petty things breaking on them. I have owned 3 Japanese cars and pretty much drive them until they are destroyed. I am so proud of Ford for not taking that money and being in the position to make the changes they have made to be able to survive without a handout. I will definitely buy a Ford when I buy my next car and have had my eye on a couple to replace my husband's Nissan. Keep up the good work and good luck because now Ford is the only American privately owned car company and may they continue to grow and be the #1 American global auto maker.
5 year(s) ago via
Rimon As a multinational company ford is doing well their business. they increase their partners & they have lot of brands. they keep their commitment. their cars shape model & color is also well. I like their car very much.
5 year(s) ago via
Jumbo Jet Pilot It annoys me that carmakers somehow equate smaller cars as being decontented and a large car as being heavily loaded. Nonsense. Maybe I want a heavily loaded small car, one that has just as many luxury features as what current large cars have. Maybe I want a large car that has absolutely nothing on it. The way it currently stands, you can't get that. How about making it such that your upcoming Ford Fiesta can be equipped with absolutely everything that a loaded out 2010 Ford Taurus has? Or how about making it such that a basic Ford Taurus can be just as decontented as an upcoming basic Fiesta with no options? Same with the Focus, Fusion, and all others. Or better yet, why not take the Acura approach and offer very few options since every feasible feature already comes standard. Now there's a novel approach; one that would sell you a lot more cars without costing you much because let's face it, options that customers pay for don't really cost you all that much! Your secret's out. I was just looking at the interior photos of the Explorer and Escape right after I finished looking at Infiniti's line up of SUVs on their website. When you start comparing dollar for dollar, Infiniti SUVs look significantly nicer for the same price. A $40,000+ Explorer should be just as nice as a $40,000 Infiniti Q, yet it's not, go check out their website and see for yourself. You have the ability to change the industry. Ford has done this in the past. You need to do it again. I only wished I was an interior design consultant for you because I would spice up your new cars even greater without adding additional cost. Maybe in my next life! Anyway, enough of my tongue-lashing. Congrats on the next generation Taurus, it really does look great. Now you need to make each and every one of your other models look and BE just as great.
5 year(s) ago via
Ian Warren In Europe Ford builds and sells some excellent diesel engined cars in the Fiesta, Focus and Mondeo to name three. If VW can build an engine to comply with the US legislation in almost every state, why not Ford and other US auto manufacturers? Chrysler/Dodge/Jeep export cars to Europe with diesel engines (VW) but do not offer them here!
5 year(s) ago via
Ryan Bentley Hi there, I just wanna know why Ford is not bring the Focus RS to the U.S. in my opinion that would be the best thing for you guys the car is the best car you have for the people who want a fast car but still is wanting a car with good fuel mileage. You guys are fools if you don't. I personally will buy one if you sale it here in the U.S. and i know there countless others that would too. Please e-mail me back A.S.A.P on why you are choosing not to bring this beautiful ford machine to it birth place of the first production car line.. Ryan Bentley
5 year(s) ago via
Richard Israel Dear Ford -please allow your Dealers to make repaires even when its not clear that its covered under the warrenty use insureance or what ever and just fix it. GM dealers cut their own thoat by trying to make too big a profit on servise its a oppertunity to make a friend, not screw people when their at your mersey .
5 year(s) ago via
Walter T. Bloodsaw I have been a ford fan all of my 59 years that I can recall. My uestion to you is this. Why can't you put a small diesel in to your automobiles. I have read about the diesels that you developed for the F150. Why not go on and do it. Also Make the Ranger a little wider and put a diesel in it in this country. Diesel produces more power and gives better fuel milage as well as greater durability if you build a real diesel and don't do as GM did. The American public is smarter than you realize. Build a reliable product like you have been doing you will reap the benefits. What's wrong with a turbo diesel in the Towncar, Fusion Fiesta, F150, Ranger, and Taurus. Price of engines would go down, milage and power up, Last a 4.4 liter Diesel ranger that would run with and handle with and probably out run a F150 supercharged Lighting. Be Inovative as you can be. I own three fords and just gave one away to my nephew. I believe in you. Why don't you believe in you. WTB
5 year(s) ago via
john s., PE I don't know if Ford Management gets it? Gas mileage, Gas mileage, Gas mileage! Look at VW tdi engines. 50-60 mpg ! They've _had_ 4 door sedans in Europe now that get 80 mpg for over a Decade! and in short time a 150 mpg car! All with simple clean durable Diesel technology. Hell I had 86 ford escort diesel for many years 40+ mpg great car. I don't want 275 hp, I don't need to go 85 mph up a mountain pulling a trailer. I just want to be able to cruise down the highway at the speed limit and get great gas mileage. Come on, this is the interim solution until electric cars or nuclear or whatever are developed, or until people learn to walk or ride a bicycle again (Aw the bicycle, a solution to our health and fuel issues, a truly patriotic activity. ) And quality product is expected. Ford needs to really embrace Deming, LEAN, six sigma, or whatever, like Toyota has. And yes Unions had their place in history, but not in today's work society, quality demands teamwork, not confrontation.
5 year(s) ago via
Gary I'm looking forward to your new/updated product lines for 2010-11. A Ford product WILL be our next purchase in that time frame. I believe Ford is on the right "green" track to build and continue improving a product to meet the demand for family and industry by leading the way in new technology and great quality. Ford's new found incredients for success will make a difference.
5 year(s) ago via
james It's exciting to see an American Auto company taking leadership again, praying for your success and my next car will be a Ford Motor Company product.....
5 year(s) ago via
terry It is time to fight for your Company. ALL of the American auto industry is putting the GOV. FIRST and the CUSTOMER LAST. Leaders of US auto companies must SPEAK DIRECTLY to the American people. Do you support the on-going destruction of all American values-- and yes-- this economy, or do you support the US Bill OF Rights-- ALL of them. WHICH IS IT? A case in point is the new Ford and Dodge/Cummins diesel engines. The 6.4 litre Ford/Int'l engine has Exhaust-gas recirculation and a regen-cycle on an obsolete cat-converter design. While this engine has power, its fuel economy and the extreme difficulty and cost of servicing it makes it a moot point-- it's useless. MINIMUM fuel mileage MUST BE at least 26 MPG. MINIMUM weight of the vehicle should be 7000 pounds. MINIMUM horsepower should be 275. Is this possible? OF COURSE it is! And it is EASY if you remove those two ENGINE KILLERS that you have installed. The CUSTOMER comes FIRST! The CORRUPT GOVERNMENT COMES LAST! Terry.
5 year(s) ago via
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