Ford Sales are Up, Up, Up

January 2010 proved to be a home run for Ford sales. It’s not very often that combined sales, as well as sales for Ford, Lincoln and Mercury brands, all post a significant increase. In addition, Ford sales increased in each vehicle segment: cars, crossovers, SUVs, trucks and vans. New products, fuel-efficient powertrain, new technology contribute to the continued sales growth for Ford.

Combined vehicle sales in January were up 24 percent compared to one year ago.  Here’s the breakdown by brand and segment:

  • Ford brand sales up 26 percent
  • Lincoln brand up 16 percent
  • Mercury brand up 6 percent
  • Ford cars were up 43 percent
  • Ford crossovers were up 20 percent
  • Ford SUVs were up 8 percent
  • Ford trucks and vans were up 14 percent

All of this gave Ford a U.S. market share of approximately 16 percent, up 2 full points versus one year ago! Last year, Ford posted its first full-year U.S. market share increase since 1995.

“Ford’s focus on building products consumers want to buy and love to drive will continue,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “In 2010, we will give Ford customers even more reasons to drive one.”

Additional Sales Highlights

  • Ford Fusion, recently named Motor Trend’s Car of the Year, posted a January sales increase of 49 percent.  The Fusion Hybrid recently was named North American Car of the Year.<sup>®</sup>
  • Ford Taurus sales totaled 3,768, up 121 percent versus a year ago. Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels.
  • Crossover utility models also posted strong sales increases. In 2009, the Ford brand was the top-selling brand of crossovers in the U.S., led by the Ford Escape. In January, Escape sales were up 29 percent versus a year ago, Edge sales were up 26 percent and Lincoln MKX sales were up 27 percent.
  • Ford’s F-Series, America’s best-selling truck for 33 years in a row and best-selling vehicle – car or truck – for 28 years in row, posted a 9 percent increase in January, and Ford Ranger compact pickup sales were up 47 percent. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
  • Transit Connect, Ford’s new versatile, fuel-efficient small commercial van, posted January sales of 1,161. The Transit Connect recently was named North American Truck of the Year.  Econoline, Ford’s full-size van, saw a sales increase of 5 percent.

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0 COMMENTS ON THIS ARTICLE wow what a look
4 year(s) ago via
Milton Reeve I'm looking forward to the 2011 Mustang GT. My 2008 GT blows the door off my 2009 Challenger RT, I love it. I'm Happy to see the last American car company is having success in sales and development, keep up the good work.
4 year(s) ago via
Steve Claycomb Ford trucks rule. F150's have the record to prove it.
4 year(s) ago via
Linda Claycomb FORD always was the best and always will be. Some people are just slow learners.
4 year(s) ago via
fred cool, gotta love the ranger.
4 year(s) ago via
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I am currently buying a 2014 Ranger Xlt crew cab in the Fiji Islands with the 5 cylinder ecoboost diesel engine and 6 speed automatic that will achieve 30 mpg's and can tow 7000 pounds.  This is the best mid sized truck in the world and for some reason, North America does not get it.  Ford says the ranger was discontinued in the US because of poor sales.  Well duh, it was not updated in like 20 years and was ugly, had crap mpg, etc..  Ford needed to keep the Ranger updated to keep it relevant.  And they failed to do so.  I don't want to hear the excuse from Ford that folks would not buy the Global Ranger with a diesel that is completely up to date in every way.  Btw, its not ugly anymore.  I also don't like how Ford is dealing with the problem by shaving off 700 lbs off the F-150 and dropping a 2.7 ecoboost into it.  Sure, it may get close to 30 mpg's but it's still a tank.  Not just talking about the wheelbase which is not too differenct then the new ranger on some configurations but the width on the F-150 is the same as a class C motorhome for petes sakes.  Its not an easy truck to drive around town.  People want the global Ranger with the 5 cylinder diesel.  You better believe it.  Just wait until the dakata comes back and GM comes back to the mid sized with updated designs.  Ford needs to build a plant to build the global ranger in the US and do that Asap.  I understand about the 20 percent import tax on trucks.  Please ford, do this.  There are many like myself who will never purchase the tank that is the F-150.  Never.
Want new Ranger in North America!
By: Ken A.
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