January 2010 proved to be a home run for Ford sales. It’s not very often that combined sales, as well as sales for Ford, Lincoln and Mercury brands, all post a significant increase. In addition, Ford sales increased in each vehicle segment: cars, crossovers, SUVs, trucks and vans. New products, fuel-efficient powertrain, new technology contribute to the continued sales growth for Ford.
Combined vehicle sales in January were up 24 percent compared to one year ago. Here’s the breakdown by brand and segment:
- Ford brand sales up 26 percent
- Lincoln brand up 16 percent
- Mercury brand up 6 percent
- Ford cars were up 43 percent
- Ford crossovers were up 20 percent
- Ford SUVs were up 8 percent
- Ford trucks and vans were up 14 percent
All of this gave Ford a U.S. market share of approximately 16 percent, up 2 full points versus one year ago! Last year, Ford posted its first full-year U.S. market share increase since 1995.
“Ford’s focus on building products consumers want to buy and love to drive will continue,” said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. “In 2010, we will give Ford customers even more reasons to drive one.”
Additional Sales Highlights
- Ford Fusion, recently named Motor Trend’s Car of the Year, posted a January sales increase of 49 percent. The Fusion Hybrid recently was named North American Car of the Year.<sup>®</sup>
- Ford Taurus sales totaled 3,768, up 121 percent versus a year ago. Since the introduction of the all-new model in August, Taurus sales are nearly double year-ago levels.
- Crossover utility models also posted strong sales increases. In 2009, the Ford brand was the top-selling brand of crossovers in the U.S., led by the Ford Escape. In January, Escape sales were up 29 percent versus a year ago, Edge sales were up 26 percent and Lincoln MKX sales were up 27 percent.
- Ford’s F-Series, America’s best-selling truck for 33 years in a row and best-selling vehicle – car or truck – for 28 years in row, posted a 9 percent increase in January, and Ford Ranger compact pickup sales were up 47 percent. In 2009, F-Series increased its leadership position among full-size pickups with a 4 percentage-point gain in segment share.
- Transit Connect, Ford’s new versatile, fuel-efficient small commercial van, posted January sales of 1,161. The Transit Connect recently was named North American Truck of the Year. Econoline, Ford’s full-size van, saw a sales increase of 5 percent.