Ford Motor Company made two significant announcements today. Ford is expanding its Lincoln lineup with seven all-new or significantly refreshed vehicles in the next four years – including its first-ever C-segment vehicle. Ford will end production of Mercury vehicles in the fourth quarter of 2010.
The Lincoln plan accelerates with more investment and attention on standout product design, class-leading technology and powertrains delivering top performance and fuel efficiency. Lincoln product development, marketing, sales and service resources are expanding as the brand aims to compete with Cadillac and Lexus in the marketplace.
In the fourth quarter of 2010, Ford will end production of Mercury vehicles to fully devote its financial, product development, production and marketing, sales and service resources toward further growing its core Ford brand while enhancing Lincoln. Existing Mercury owners will receive continued access to parts and service support at Ford and Lincoln dealers. Current Mercury warranties and Extended Service Plans will be honored. There will also be special offers available on new Mercury vehicles through the summer. Affected dealers to receive specialized support during the transition as the company continues its transformation to a more profitable dealer network.
Below is a transcript of the question and answer session with Fields.
Lincoln Mercury Q&A