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Drive One: Take Six
  

Four more “One More Reason” advertisements will be on the air On Monday, January 25, 2010. Once again, you get a preview of the spots.

Here’s a short setup for each of the new video spots:

  • “Jesse Focus” tells us how the great fuel economy in his Focus helps him enterprise
  • “Sheldon Fusion” Sheldon feels like he’s driving around with his own personal DJ using SYNC in his Fusion
  • “Jennifer Focus” Jennifer can afford to buy nice things for herself because of the great fuel economy her Focus provides her
  • “Preston Taurus SHO” Preston talks about the advantages of the ventilated seats in his Taurus SHO

You can also view all of the previously loaded videos in this series.

These videos are of people sharing their thoughts and opinions about new Ford cars, crossovers and SUVs. The comments are as real as the people who made them. They are not scripted.

This is a continuation of last year’s very successful work under the Drive One advertising campaign. Ford will keep highlighting accomplishments in four key areas that shape the reputation of the company: Quality, Green, Safe and Smart. Ford will continue its ongoing commitment to the community, the environment and innovation.

Do you have a story about Ford that you want to share? You can submit your story and upload a video or photo to make your Ford Story part of the Ford Story. Click here to see other stories and to learn more about submitting yours.

Ford continues to stand apart from competitors. From nontraditional marketing successes such as using social media to generate more than 80,000 hand raisers for the upcoming Ford Fiesta to leveraging global car platforms to bringing new cars such as the Ford C-MAX to North America, Ford is different and making progress.

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6 COMMENTS ON THIS ARTICLE
Jose Escudero The first car I ever drove was my grandfathers old '93 Ford Tempo. My uncles own a pair of '00 F150 Sport. My first car ended up being a 2008 Ford Fusion and my god I love driving it! I'm so happy my dealer recommended I take one out for a test drive because if I didn't I'd probably be stuck with something less. Now I tell anyone who'll listen about how great driving a Ford vehicle is and how badly I'd like to drive and Edge or Taurus SHO. I'm definitely on Team Ford.
1 year(s) ago via
lisa Anybody know what music is playing in Sheldon's Fusion???9UB4
2 year(s) ago via
Angella I just love FORD
2 year(s) ago via
Jennifer Pacheco These commercials are pretty cool.
2 year(s) ago via
Laraine Deutsch, Farmington Hills, Mi. We have a 2006 Escape & 2007 Fusion and are thrilled with our vehicles. Awesome MPG , quality and comfort! Ford products Recycle materials that would have gone to the landfills! We're Pro Ford all the Way! How about their Keyless Entry! Check out these fast and clever ads! Ford Team, thank you.
2 year(s) ago via
Betty Berger I hope Ford has so much success on their new line of cars. I genuinely like Bill Ford, he is one of a kind! He is just in simple talk "A Great Guy" as were all the Ford Family from day one! Thanks. betty Jo, Elmhurst, IL
2 year(s) ago via
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I recently visited the NAIAS and was impressed with the new Fusion redesign. But I couldn't help noticing that the SEL Fusion on display had the exhaust on one side. It looks cheap compared to the sexy Titanium version. With all the hype and pictures on the internet, you are seeing only the high end version which is probably the 75th percentile consumers. Why can't the styling be standardized across all versions of the models (i.e. SE, SEL, and Titanium)? When I look at Hyundai-Kia exterior styling, they maintain a standard design regardless of version. Granted, a few chrome appliques and accents are added, but for the most part, they look the same. For example, all the Sonata's and Azera's have the dual exhaust look across all versions. But what changes are the interior features, technology, and the performance/engine/powertrain. I think of the exterior styling as the first thing you see. It's essentially the curb appeal of the car and an extension of the company. If something looks great on a car, such as the dual exhaust look on the Titanium, pay the extra price and go with it across all the SE and SEL models! We recently bought a 2011 Taurus SEL and I hate to compare it to the sharp styling of the SHO. The SHO has the sexy dual exhaust, spoiler, and chrome accent on the lower grille. Why couldn't the exterior styling of the Taurus look the same for the SE, SEL, Limited and SHO and merely modify the interior and performance based on the higher end version. Honestly, it looks cheap and feels cheap when you compare the SE or SEL model to a Limited or a SHO from the outside. Sure if I had ten-thousand dollars more I would indulge in the SHO, but how much would it take to have the dual exhaust on the SEL along with a decklid spoiler and chrome accents on the grille. So here is the solution Ford, if you want to keep turning heads on the road, standardize the exterior styling on all the variants and focus on varying the interior and performance for people who want to pay a little more. I think Hyundai has done this quite successfully and have significantly increased their market share in the US. There is no reason you guys can't do it...
Ford, Please Standardize the Exterior Styling!
By: Bo M.
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