There’s a hot movie hitting theaters on April 20, 2012, called Think Like a Man. It stars funnyman Steve Harvey. It’s based on his best-selling book of the same name. It’s about dating. All reason enough to camp out in front of the theater for a week before, right? Well, here’s one more excuse to get out your tent: The 2013 Ford Taurus SHO is also in the flick! That’s right, a star is definitely born!
After the film comes out, we’re fully expecting the Taurus SHO to be followed by paparazzi and be pointed at by spectators while on the street. But we know the car was built to take it! After all, what can you expect with a powerful but fuel-efficent 3.5L EcoBoost engine, advanced technology, and enhanced driving dynamics!
Screen Gems’ Think Like a Man follows four interconnected and diverse men whose love lives are shaken up after the ladies they are pursuing buy Harvey’s book and start taking his advice to heart. When the band of brothers realizes they have been betrayed by one of their own, they conspire using the book’s insider information to turn the tables and teach the women a lesson of their own. And the MyFord Touch® entertainment system gets special attention in the movie, setting the mood for a date. But that’s all we can spill about that and the movie for now without a spoiler alert.
As part of promotional efforts tied to the film, Ford launched a co-branded 30-second promotional spot that will air on TNT and TBS in addition to co-branded radio spots that will run on the Michael Baisden Show. In addition to the TV and radio efforts, Ford kicked off its social media activities tied to the film, which will include the chance for Facebook fans to check out exclusive video clips and images from the film online.
To check out footage from the film, visit fordurban.com. To learn more about the new Ford Taurus and Taurus SHO, visit ford.com/taurus/. For more about the movie itself, visit thinklikeaman-movie.com.