Something big is happening. It’s going to change the way you interact with Ford. And we want you to get in on the ground floor.

For years, we’ve been blown away by the enthusiasm people have shown on theFordStory. Users have shared amazing tales of achievements with their cars and trucks, offered helpful suggestions and created a rich community here.

Now, we want to take things to a new level. That’s why the site you know as theFordStory is transforming into something new and exciting: Ford Social.

Ford Social isn’t just a new name and a new look. It’s an innovative program that will cross all kinds of platforms, online and offline. In short, we’re on a mission to celebrate the people who love Ford.

And we’re kicking things off with a fun new feature: unique online “badges.”

Each badge is designed to show off what makes you proud to be a Ford fan. And behind every badge is an exclusive opportunity — an invitation to join Ford in a new way of thinking, interacting and creating.

So pick a badge that you like. You don’t need to be an owner or have a shiny new ride. Check it out now.

There’s something for everyone. Own a Ford? Grab the “I Drive One” badge. Logged more than 100,000 miles in your mean machine? Snag the “High Miler” badge. We’ve got badges for Mustang mavens, Explorer enthusiasts, Fiesta fans… the list goes on.

After you get your badge, put it to work! Post it to your Facebook wall.

Tweet it. Email it to your friends. Print it out and put it up in your garage. There’s no limit on how many badges you can get, so pick up as many as you want.

But badges are just the beginning.
When you sign up to be part of Ford Social, you’ll get exclusive access to special events, contests, games, behind-the-scenes videos, vehicle reveals and much more.  The very fact that the URL of the site has changed to social.ford.com should indicate how we feel that there should be a social element to everything we do. We have a lot more planned in this area and we’ll share more as we roll it out. If you sign up, you’ll be the first to know.

Intrigued? Well, to do this program right, we first need to hear from you. In the comments section below, tell us what you’d like to get from Ford Social. What can Ford do for you, the person sitting in front of a computer right now reading this sentence? We’re listening.