And…we have a winner! At the end of May, right here on Ford Social, we shared with you a unique project taking place: the first-ever Specialty Equipment Market Association (SEMA) Mustang Build Powered by Women. This featured three design concepts for a 2013 Mustang GT, each idea the brainchild of female designers. Voters selected their favorite of the three, with the winner to be built and modified only by women.
High Gear received the most votes, which was designed by Jennifer Seely of Ford. It is a luxury concept; inspired by international products in categories such as jewelry, couture clothing and architecture, High Gear is meant to stimulate the senses by fusing luxury and power. Highlights include rose-gold chrome accents throughout the exterior and interior; satin-black body; plush, quilted suede seats and a leather-wrapped interior. Modifications will also be made to the engine, undercarriage, drivetrain and sound system.
As title sponsor of the project, Ford donated a 2013 Ford Mustang GT. Female members of the SEMA Business Network will perform the hands-on modifications from July to August, and the finished car will debut at the 2012 SEMA Show in Las Vegas, then be auctioned on eBay to raise money for the SEMA Memorial Scholarship Fund. The fund is dedicated to fostering the next generation of automotive aftermarket leaders and innovators.