They used to say, if you want something done, give it to a busy person. Now? Give it to Facebook! That’s just what Ford did, handing over the important duty of naming the 2012 Ford Mustang V6 Performance Package to nearly 1.4 million Mustang fans, because undoubtedly they would have an opinion or two. And that they did – more than 3,000 submissions were made to the Mustang Facebook page and almost 6,700 users installed the “You Name It” app.
“We saw great enthusiasm from fans, with tons of creative, unique names coming in,” said Brian McClary, Ford social and emerging media specialist. “The contest was twofold – it let us engage with fans by letting them have a say, and it helped build awareness for the package.”
Facebook fans were asked to suggest a name on the Facebook page and reach out to their friends in the social media world to help propel their choice into the top five. A gallery on the page let visitors see all the choices that could be voted on. After the five most-voted names were selected, Ford chose the name that best shows off the personality of the package. Each finalist was run through trademark, copyright and brand approvals.
And right about now you’re probably salivating to hear what this new package is named. A shoutout to Jeremy Marler of Charlotte, North Carolina, who submitted the winning name, Mayhem Mustang Package. It will be used on all Mustang sales, marketing and communications materials specific to this package. And what did Jeremy win? A three-year lease on a 2012 Mustang equipped with the Mayhem Mustang Package!
The Mayhem Mustang Package takes advantage of the Mustang’s 305-horsepower all-aluminum Ti-VCT V6 engine’s lightweight and high-revving nature. Borrowing from the Mustang GT, there are numerous suspension, braking and body stiffening upgrades to deliver unparalleled handling performance. That road-holding is helped by a near-equal front/rear weight distribution, providing exceptional transient response along with the car’s slimmed-down curb weight of less than 3,500 pounds.
The package includes 3.31 rear axle ratio for quicker off-the-line acceleration, Mustang GT coupe front and rear stabilizer bars, Mustang GT front struts and rear shocks/springs, Shelby GT500 rear lower control arm, unique 19-inch wheels, Pirelli performance tires for improved grip, Mustang GT front and rear brake calipers with Performance Friction pads, strut tower brace for increased body rigidity, unique electronic stability control calibration with sport mode for performance driving and special badging.