The new for 2011 Mustang Customizer is now available on your iPad/iPhone or Android-based mobile device. The Customizer was just launched in September and has already proven extremely popular. The ability to take it with you and stay engaged while you’re waiting in line at the grocery store or bored in your accounting class should make it that much more popular!
The mobile version has all of the features of its desktop counterpart, plus a randomize feature using the mobile devices’ shake-to-shuffle capability.
“This site lets Mustang fans customize cars to their heart’s content,” said Brian McClary, Ford Social and Emerging Media Specialist. “It’s a simple-to-use layout that lets users take the base design of Mustang and run with it.”
Users can choose to customize a Mustang V6, GT, Boss 302 or Shelby GT500. Their custom touch is blended with three different backgrounds – a dragway, cityscape or drive-in restaurant – along with five different angles from which to check out the design.
Accessories include body kits, wheels, decals, grilles and decklids, along with parts from Ford Racing Performance Parts and Ford Vehicle Personalization. Within minutes, several different looks can easily be created and saved as desktop wallpaper.
The site also incorporates social media, as users can log in through their Facebook account and save and share all of the Mustangs they have created. A “battle mode” through Facebook lets users go head-to-head to see who has the best-looking car.
By posting their Mustang to their Facebook wall, users can accumulate votes that will be tallied on a leaderboard for others to check out. They can even identify a nemesis to go after in battle.