Making the Impossible Possible with a 2010 Ford Mustang
JUL
21

What is it like for a man to drive a 2010 Ford Mustang convertible 20 years after he lost his sight? That man is Roger Keeney. What would it be like to be in the car with Roger? You can ask racing legend Tommy Kendall. He was there. Or you can watch the video below to come along for the ride of a lifetime.

But Roger didn’t stop there. He shared his opportunity to drive the 2010 Mustang in the ‘10 Unleashed program with others who have lost their sight in coordination Arizona Center for the Blind and Visually Impaired. Some people there had never driven a car before. Hear and watch their Ford story as they take the drive of a lifetime. It will change how you view your next drive in a Mustang.

By participating in “The ‘10 Unleashed” promotion, which asked people to describe their ultimate Mustang dream experience in 250 words or less, Roger was selected to make his dream come true.

Roger took a brand-new 2010 Ford Mustang convertible on an amazing ride, doing donuts on the pavement and attaining speeds of up to 90 mph. A video diary chronicling his extraordinary ride can be viewed at www.the2010mustang.com

“When I got the phone call from Ford saying that I had won, I thought someone was playing a joke on me,” said Keeney, who lost his sight in a farming accident.

We flew Keeney down to the Ford Proving Grounds just outside of Phoenix, Ariz. With safety their number one concern, the Mustang team arranged for former professional racer Tommy Kendall to ride shotgun in the car.

“The most life-changing thing you can do for folks with disabilities is put them in a situation that everyone else has told them is impossible. The experience for me in the Mustang with Tommy Kendall next to me and driving that wonderful automobile was really great,” Roger added.

Ford Motor Company is giving consumers the opportunity to get in touch with their Mustang side through The ‘10 Unleashed campaign, part of its new 2010 Ford Mustang launch. Through Aug. 15, consumers will have the opportunity to live out their ultimate experience behind the wheel of a 2010 Ford Mustang – whether drifting in Japan like world champion Vaughn Gittin, Jr. or customizing a new Mustang using Ford Racing Performance Parts.

In addition to this video introduction, you can view a video diary chronicling his extraordinary ride at http://www.fordvehicles.com/the2010mustang/

Related Tags
ford mustang
ford racing
The '10 Unleashed

0 COMMENTS ON THIS ARTICLE
Ray Truant Congrats on putting the legally blind in cars. This only confirms my suspicions about most drivers.
4 year(s) ago via
Daniel C What an incredible story. The way he drove that Mustang was with more skill and precision than most people do who have perfect vision. That was a very emotional video in many ways. As an '01 Mustang owner, Good job Ford on the '10!
5 year(s) ago via
William Geibel I am truely impressed with what Ford is doing today. I started out driving another manufacturer's vehicles as a kid but have a fleet of nine Ford vehicles today and will drive nothing else. Keep up the good work!
5 year(s) ago via
Jay Ward Susan -- Many thanks for your positive comments and your continued support of Ford. I am glad you are enjoying your Freestyle. As you may know, we changed the Freestyle over to the Taurus X. Since then, we also bought out the new Ford Flex Crossover which also seats up to 7 with very distinctive styling and a wonderful interior. As such, we chose to focus our attention on the Flex and discontinue the Taurus X. I hope you will have a chance to check out the Flex as it has had fantastic reviews and owners love them. Jay Ward Ford Communications
5 year(s) ago via
Susan Dummit Husband and I have bought Ford products for decades, and will drive no other make. So impressed w/your all's refusal of TARP $$$ but shouldn't be surprised by it. You guys are a truly impressive bunch. My favorite uncle, long dead, always felt the same about you all. But am really sad that you quit on the Freestyle....best Ford ever made. Mine is '05 and i want another. Why? Please tell me. Susan
5 year(s) ago via
rICH bROWN I WATCHED THE VIDEO OF THE BLIND DRIVERS BEHIND THE WHEEL OF A FORD MUSTANG AND ALMOST FELT THEIR HAPPINESS OF DRIVING A BEAUTIFUL CAR (i'VE NOT BEEN ABLE TO AFFORD ONE SINCE I HAD MY '64 STOLEN (WASEN'T FULLY INSURED)BUT MAY GET ONE IN THE FUTURE(i'M 66 NOW) I REALLY LIKED THE VIDEO AND WAS VERY MOVED BY IT.I THANK yOU FOR BEING FORD PEOPLE..(THE SIGN ON MY GARAGE SAYS"FORD COUNTRY) Thanks, RICH BROWN
5 year(s) ago via
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