From browsing for the latest vehicles at your dealership to customizing your dream Ford Mustang, Ford is employing mobile applications to engage with our customers in meaningful ways. As mobile devices have evolved from simple phone and texting devices to the powerful Android and iPhone devices we use today, they represent a new frontier. Apps for these mobile devices help us get information to consumers directly and quickly, and they make it easier than ever before for people to connect with Ford.
Join us at 1:00 p.m. EST on November 7, 2011, on Ford Social for a live chat with Scott Kelly, Ford Digital Marketing Manager, and Brian McClary, Ford Social and Emerging Media Specialist, to learn more about the Ford mobile strategy and how it plays a role in the digital marketing ecosystem we use to build relationships with our customers.
You can brush up on the latest Ford mobile apps by reading more about the launch of the Mustang Customizer for Andriod and iPad/iPhone platforms on Ford Social.
Scott has more than 15 years of experience combining technology and marketing. Scott has been at Ford Motor Company for the past ten years serving in a variety of positions in the Information Technology and Marketing departments. As Ford Digital Marketing Manager, Scott oversees all online, mobile, social and emerging forms of advertising communications. Scott graduated with honors from Wayne State University with a degree in Management Information Systems and attended The University of Michigan’s Ross School of business for a Masters of Business Administration Degree.
Brian McClary is a metro-Detroit native who eats, sleeps and breathes all things technology. He is a self-proclaimed geek and puts his interests to work as the Social and Emerging Media Specialist on the Ford digital marketing team. Brian is a graduate of the Haworth College of Business at Western Michigan University where he majored in advertising and promotion. In his spare time, Brian enjoys watching Detroit sports, telling people about his job at Ford, geeking out and spending time with his family.