If you are a fan of the Ford Mustang Facebook page, then you you’ve been patiently waiting for the release of the New 2013 Mustang Inner TV ad (if you’re not already a fan, like the page now to keep up with the latest Mustang info and conversation). Your wait is over: here’s your sneak peek in advance of it being shown nationally during the Daytona 500 on Feb. 26, 2012.
The 2013 Ford Mustang ad shows how customers unleash their “inner Mustang” by depicting changing Mustang styles to suit the tastes of a wide range of consumers. It builds on the success of the Mustang Customizer, which has generated more than 4 million digital Mustangs built since launching in the fall.
“We know that Mustang owners are incredibly passionate about their car,” said Matt VanDyke, Director of U.S. Marketing Communications. “Rather than just show features and benefits, our new ad demonstrates how people see the product as an extension of who they are. We believe that everyone has an inner Mustang just waiting to be unleashed.”
Since the fall, the website and application have been incredibly popular, generating more than 4 million digital Mustangs built and a 62 percent increase in the size of the Mustang Facebook community, from 1.6 million to 2.6 million fans. The app has been downloaded more than 200,000 times. Twenty-five percent of Mustang digital customizations occurred via the mobile application.
“These results confirm the potential we saw in developing a social platform that lets Mustang owners have fun with the brand, interact and share,” said Scott Kelly, Ford Digital Marketing manager.