What the Color of Your Ford Says About You
FEB
27

There’s not a single part of your Ford that hasn’t been researched and then researched and then researched more before going in the final design of the vehicle. That even applies to colors, like interior lighting. But if your house is lit by basically one color – white bulbs – why can’t your vehicle’s interior lights and ambiance be the same way?

It’s because lights, graphics and displays are a crucial part of the driving experience, and curiously enough, the brain doesn’t see color; it recognizes light. So, take the new Ford Fusion: The ice blue color in the accent lighting is a shade that helps keep drivers and passengers more alert. Explains Mahendra Dassanayake, Ford Technical Leader for Design, “If you have a correct level of blue light these field lends trigger a well-known enzyme called melatonin. That keeps you alert and aware of your situation and driving situation.”

Certain levels or combinations of light trigger enzymes in the brain. Those enzymes cause emotional responses within the body – states we recognize as stress or calmness or happiness. Therefore, it’s not your imagination – color can affect how you feel. In fact, it affects everything from your buying choices to your blood pressure.

There are shades of yellow that stimulate parts of the brain, bringing clear-headed, decisive action, while green, on the other hand, affects the nervous system, causing us to breathe slowly and deeply, helping the heart to relax by slowing the production of stress hormones. What about red? It likely will evoke the strongest emotions, be that passion or anger.

Lighting is also crucial with regard to glare and reflection on various textiles and materials; designers need to minimize eyestrain on the driver.

Getting back to the Fusion, its palette is ice blue, purple, blue, orange, red, white and green, allowing you to set and change each color, depending on your wants and needs.

Color Messages and Meanings by Leatrice Eiserman calls out emotions brought about by color, such as orange denoting outgoing and optimistic, while green is refreshing and relaxing. Blue is dependable and loyal, while red is an attention-getter.

Which are you?

Related Tags
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64 COMMENTS ON THIS ARTICLE
James W Red Candy 2011 Ford Fusion -Hybrid It stands out and catches alot of comments!
2 year(s) ago via
Brandon R Yellow Mach 1
2 year(s) ago via
don c All this is wonderful, but red helps you maintain your night vision. (Note to site designer: this font turns lower-case "I" into a vertical line.)
2 year(s) ago via
Dan Clarkson 75 F-100 4x4. Lightning white.
2 year(s) ago via
Irene Church 2011 Explorer Limited - shiny white.. my only problem is that dirt tends to collect on the rear and salt and mud gets on the back up camera. The rest of the vehicle is relatively clean. Just feel proud to drive this vehicle at the age of 75.
2 year(s) ago via Facebook
Riyan Aeyed 2012 Explorer shiny white . The best SUV :-)
2 year(s) ago via Facebook
Mike Martin I am going with green cause that what mine costs me daily, pos ford f250 lemon
2 year(s) ago via Facebook
Monique That's great but could I get the Ford that I want in the color that I want? (example: Raptor in Lime Green?)
2 year(s) ago via
Jonathon Johnson oh i refuse to put dubs on i dont want my car to be a roller skate.
2 year(s) ago via Facebook
Jonathon Johnson my 95 lincoln is willow green metallic going to have dual flowmaster super 10s with K&N filter and red metallic flames down the sides im sick of people saying that lincoln towncars are grandma cars im going to push all the hp that i can out of the 4.6
2 year(s) ago via Facebook
John Anderson Then why are 80% of all cars on a dealers lot white, silver or black? It sucks. I especially hate silver.
2 year(s) ago via
JC my ford ecosport freestyle 2011 is black¡¡
2 year(s) ago via
Barbara H My 06 Mustang GT is Colorado Red . Not Torch Red, brighter than that.
2 year(s) ago via
R Headley Most people take melatonin to go to sleep. I wouldn't want to take melatonin while driving. Are we sure blue lights cause the body to produce melatonin.
2 year(s) ago via
Jonathan Neal 02 explorer Eddie Bauer dark green gold trim
2 year(s) ago via Facebook
kieran have a real mint focus st170 like show suff only 42,000 ffsh sweet as
2 year(s) ago via
Tuxedo Black
2 year(s) ago via
Tom F Mine is green.
2 year(s) ago via
Dave S Black is beautiful (at least when it's clean)
2 year(s) ago via
Jason Moffat Cosworth blue allways fast and in front
2 year(s) ago via Facebook
Bill Bidell III tuxedo black
2 year(s) ago via Facebook
Charlotte Steer My Fusion has a tan interior but I can change the interior lights whenever I want. I sort of like the red lights, personally.
2 year(s) ago via Facebook
Trevor Thorne Well mines Panther Black - so what does that say? Help!!!
2 year(s) ago via Facebook
Alan Brackett First truck 93 extended cab f150 "old red" Now my 97 extended cab is teal liked my old one with the 5.0 all I got in this one is a 4.2 but it's got straight pipes on it sounds pretty good for a v6
2 year(s) ago via Facebook
Patty Ann love blue :0
2 year(s) ago via Facebook
Oscar Moreno My home have two: one Explorer is black and other Escape is red, both inside soft brown.
2 year(s) ago via Facebook
Thomas Allen Lidikay the color of mine says im poor so i cannot afford a paint job that is not spray paint.
2 year(s) ago via Facebook
Thomas Allen Lidikay the color of mine says im poor so i cannot afford a paint job that is not spray paint.
2 year(s) ago via Facebook
Allie Engle The color of mine says I'm too cheap and broke to get a paint job ;)
2 year(s) ago via Facebook
Calvin Kennedy My f 250's both are white the one is white with a white sleeper both are nice
2 year(s) ago via Facebook
Susie Nick-White Our trucks are white and our Mustangs are "Arrest me red"
2 year(s) ago via Facebook
Edward Lemanski My Ford is black, No choice, bought it that way, only model available on the lot that weekend. Am happy with it anyway!
2 year(s) ago via Facebook
William Steppe Im white like my truck.
2 year(s) ago via Facebook
Alexandra Cristina Stumpf My Ford Focus CC silver metallic i love this colour
2 year(s) ago via Facebook
Barbara Jane Vorenkamp-deheus My last car was a 1984 Thunderbird.. It was a cream color with light beige interior. My favorite car was a 1982 Thunderbird Heritage Model which was "French Vanilla" with cream velvet interior and was like driving a small Lincoln. It was so nice. I have owned a lot of cars in my life and the best ones were Ford manufacured ones. I don't drive anymore but if I did, it would have to be a new Mustang Convertible
2 year(s) ago via Facebook
David Hicks My o2 f150 is red
2 year(s) ago via Facebook
It's the truth about colors, they tell people who you are and how you feel. GO BLUE!
2 year(s) ago via
Doug Heidebrink 08 Taurus AWD Limited black on black and chrome
2 year(s) ago via Facebook
Chance Morse "you can have any color you want, as long as it is black" -Henry Ford-
2 year(s) ago via Facebook
Larry Sweeney my 79 F150 IS GRAY AND A......LOT OF RUST
2 year(s) ago via Facebook
Two Rivers Ford A great read! We love it. Thanks for sharing, Ford Motor Company.
2 year(s) ago via Facebook
Melissa Lane McLaughlin My Explorer is Metallic Gold.....(;.....beautiful!
2 year(s) ago via Facebook
Scott Irwin Performance blue
2 year(s) ago via Facebook
Fred E. Harmon '97' Ranger(my Company truck)- dark blue. '07' Ranger 'Sport'(run around truck)- bluish purple. 99% of my Company's work is- "word of mouth", rarely advertise.
2 year(s) ago via Facebook
Simon Awesomizzle Davies onyx black, red stripe and white wheels!
2 year(s) ago via Facebook
Jeremy Huff my f350 is white and blue
2 year(s) ago via Facebook
James Marseilles My '85 Thunderbird was black/black.
2 year(s) ago via Facebook
Michael Ballard My Escape is Black and the inside lights I can change colors whenever I Like
2 year(s) ago via Facebook
Navita Ortiz 2: tuxedo black and red
2 year(s) ago via Facebook
Stella Schmidt My Ford Scorpio is Aubergine/eggplant metallic. What does it say? ;)
2 year(s) ago via Facebook
Pete C Brown Black with red
2 year(s) ago via Facebook
Jennifer Baglio pretty neat new this year why not odd :)
2 year(s) ago via Facebook
Alfredo Huerta Maroon
2 year(s) ago via Facebook
Sharon T I have a 2012 Ford Fiesta which is Candy Apple Red and yes, it is an attention getter, just like I am. I love attention.
2 year(s) ago via
Erick Carrillo mine is black, with like silver on the bottom...
2 year(s) ago via Facebook
Elio Martinez My two fords are black the best color for shows
2 year(s) ago via Facebook
Jules J I drive a red 2001 Taurus, and the red has always been easy on the eyes for me, it doesn't reflect to much sunlight
2 year(s) ago via
Brenda Wallot Thanks! this explains all the pretty colors on my mom's focus we never knew what they were for !
2 year(s) ago via Facebook
Kenneth Price all about dat tan wit red glow on ur toes..
2 year(s) ago via Facebook
Emily Rawlinson Performance Blue :-)
2 year(s) ago via Facebook
John Manuel I have 4 Ford trucks Black, Gray, White, and Orange
2 year(s) ago via Facebook
Donna G it triggers melatonin ? i thought melatonin was what people took as a supplement to their natural melatonin to help them relax so they could sleep..
2 year(s) ago via
Karl Ordish Panther black
2 year(s) ago via Facebook
Jonathan Crist Black
2 year(s) ago via Facebook
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