“Over the next few months, we are giving fans a never-been-done-before experience by combining social media, entertainment and unexpected events that will allow them to interact with Fusion all across the country.” That’s what Crystal Worthem, Manager, Ford Brand Content & Alliances, teased us with regarding the all-new Ford Fusion. And what better way to launch an exciting and unique vehicle than with an exciting and unique arrival?
Here’s just a hint of what’s in store, in what’s called Random Acts of Fusion: Daily storytelling. Contests. Local market events. Celebrities. You can solve puzzles. You’ll be able to watch funny online videos. There will be many ways to learn more about the 2013 Fusion before it comes to dealerships. Expect the unexpected. Every single day. For example, what is the significance of 100 Fusions? And who should drive a Fusion to an awesome place in the Fusion documentary?
Some of you got involved in Random Acts of Fusion early on, when Ryan Seacrest gave the first hint of what was in store, but it’s not too late to be a part of this fun journey! You can head to Facebook right now to sign up for updates! You can also visit the Random Acts of Fusion website and follow the story arc!