I am in Los Angeles at MILK Studios for the West Coast installment of “Wall to Wall: The Fusion Collective” show. The first show in New York featuring the Fusionists was inspiring. I am happy to announce that the auto world has once again asserted itself into mainstream culture.
I feel confident that the new 2013 Ford Fusion has the potential to change the fabric of the country. It is a car that will take us back to the days when musicians wrote songs about their vehicles. With the introduction of this new midsize sedan, I think we will see cars reemerge into the world of fashion, because this is a drop-dead gorgeous car at an attainable price. People will want it emotionally, they will desire it, and in the tradition of Ford we have made it at a price that many can afford. As this happens, the car will come to be seen as the folk hero it once was.
While the concept is a throwback, the art here at MILK is cutting edge. And that’s why our Ford designers belong alongside these artists – we are all working to give people beautiful creations that enable a feeling of status.
All the work here is truly amazing. When I look at pieces like Matthew Williams’ “Rose,” for example, I am moved by the idea that human beings are continuously attempting to match the natural beauty of our earth. It is a daunting challenge, and one that motivates me to work harder.
After all, one of the reasons we put this collaboration together is because as we spoke to many of our designers at Ford, we realized most of them were looking to the outside world for inspiration. Clothing, architecture and nature are all aesthetic areas that our designers study for ideas.
In the same way that we designed the Fusion, this show is a multidimensional collaboration. It is a mixture of music, sculpture, painting and animation. One thing I am very excited about is the idea that everything seems to be mixing and working together. This is a truly fascinating contemporary phenomenon, barriers are constantly being broken, and technology, sustainability, art, fashion and design are all merging together.
We embraced that concept when we created the new Fusion.
To see the art influenced by the concept of fusion, check out fusionists.co.
J Mays is Group Vice President, Design, and Chief Creative Officer, Ford Motor Company. He is responsible for shaping the global design direction of the Ford and Lincoln brands.