There are key design elements that went into creating the all-new 2013 Ford Fusion, among them being silhouette innovation, refined surface language, technical graphics, and a new face. Don’t know what those mean? Simply put, they cover everything from the car’s sleek lines to its clutter-free look.
Equally important are the colors and materials chosen for the Fusion, better known as anything you see and touch on or in the car. Would you believe trend research on that began three years in advance? That meant determining what would be in style three years down the road!
We spoke to Barbara Whalen, Ford Color and Materials Manager, to learn how she and her team went about creating a global palette and integrating world-class materials as part of the evolution of Ford global design.
Improved materials, elevated levels of craftsmanship and attention to detail were top priorities. Interior surfaces are now softer to the touch, and interior and exterior gaps are minimized, while extra care was taken to upholster or cover each edge and every surface you would touch.
“The holistic goal of our craftsmanship process is to see that Fusion not only delivers a superior visual experience but also feels like quality to the customer,” said Adrian Whittle, Ford Fusion Chief Engineer. Added Chris Hamilton, Chief Exterior Designer, “The previous Fusion was an easy purchase for a customer to rationalize. Our design goal for the new car was to give the mainstream sedan buyer a top-drawer visual experience, adding some emotional appeal to an already sensible choice.”