Ford is Looking for a Few Passionate and Social Fusion Owners
OCT
22

If you own a 2010 Fusion or Fusion Hybrid, Ford wants to hear from you. Fusion 41 is an automotive relay race designed to build awareness and excitement around the Fusion. For enticement, the Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.

Interested applicants must be passionate about their Fusion and have a compelling desire and ability to spread the word about it on social media sites. If we have your attention, click here to visit www.fusion41.com for more information and to apply.

The Fusion 41 program – named for the unsurpassed 41-mpg city fuel economy (EPA estiamte) that makes Fusion America’s most fuel-efficient midsize sedan, and the 41 participants – builds on the success of the “Drive One” advertising campaign, which focuses on actual customers experiencing new Ford vehicles and sharing their stories with others.  Click here to learn more about this campaign, and to see the latest videos produced for it. The Fusion 41 consumer story will come to life on the Internet, through social networking sites like Facebook, YouTube and Twitter.

How Fusion 41 works

Eight 2010 Fusion owners from throughout the country will be selected to participate in the Fusion 41 program. They will be chosen based on their passion for Fusion and their ability to share compelling information about the vehicle on the Internet.  Applicants must have a current Facebook profile with a minimum of 100 friends and an active photo collection.

Each of the eight Fusion owners will then choose four friends or family members to join their team, and each team will be given a 2010 Ford Fusion or Fusion Hybrid to drive in an automotive relay race. To complete the relay, each team member must fulfill an assigned task within 41 hours, tracking competitive variables such as miles driven, stops made or the number of passengers picked up.

The winning team will be chosen based on its ability to complete the activities and provide proof by uploading photos and videos to various social media sites, including Facebook.

The Fusion owner of the winning team will have their vehicle paid off, and team members will win free gas for one year.

“Fusion 41 is a fun way to engage customers and get them talking about the all-new 2010 Fusion,” said Jeff Eggen, Ford Car Experiential Marketing manager. “There’s no better way to spread the word about our new products than by putting them into the hands of prospective customers and enabling them to experience our vehicles firsthand.”

Owners of a 2010 Fusion or Fusion Hybrid who are interested in competing in Fusion 41 may apply at fusion41.com between now and November 6, 2009.

Ford fuels social media

Research shows that social media sites are increasingly one of the best ways to reach out to consumers. Prior to the development of the Fusion 41 program, Ford expanded its presence on Facebook with a new application for its “Fusion + Hybrid” profile called “You Speak Green” that lets visitors share their sustainable lifestyle suggestions.  Since its launch in mid-July, more than 104,000 Facebook users have downloaded the application to their profile pages and 15,000 have posted tips.

Another example of Ford’s groundbreaking social media outreach is its support of the Fiesta Movement campaign to promote the company’s sporty, savvy new small car through social media agents. Agent postings have garnered significant numbers on social media sites, including more than 4.8 million YouTube views (fiestamovement.com), more than 600,000 Flickr views and more than 3.2 million Twitter impressions. Click here to view Ford’s social media channels.

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0 COMMENTS ON THIS ARTICLE
Mary Ann Prater I want to volunteer to drive a Ford electric car. I teach at Clemson University and live in Clemson so an electric car would be perfect for me. As I park on campus and drive around town, I could make others aware of Ford's electric car. I currently drive an Escape Hybrid (3 years old) and love it!
4 year(s) ago via
Time to Think Agreed. I'm the proud owner of a 2010 Mariner hybrid, and I really like it. I would have bought the Milan, but I live alone and need one vehicle - the Milan/Fusion hybrid trunk is smaller than standard AND the rear seats don't fold down. Bad move - the same mistakes Toyota and Honda made with their retrofitted hybrid sedans. Of course, being 6'4", the SUV fits me more comfortably than a sedan. Even better, if there was a hybrid Edge, I would have bought that. It would be more comfortable to sit in like the Escape hybrid, would not have significantly sacrificed cargo space like the Fusion hybrid, and would most likely fit right between the two in EPA ratings, given it's sleeker profile compared to the Escape hybrid.
4 year(s) ago via
Greg Wright I want Ford to build a small truck like the Ranger with front wheel drive train like the New ford Fusion Hybrid or diesel powered. We need a small truck that gets 30+ mpg. In all my years of driving (80 miles aday To work) In Kansas winter wearther I yet needed a 4 wheel drive auto. Front wheel drive dose the trick for me.
4 year(s) ago via
Eric Norris All I have ever owned were Ford products. Last year I wanted to replace my 1994 Crown Vic, but did not know with what, except that I wanted to be more "green" this time, until the press including auto magazines began giving rave reviews on the 2010 Fusion/Milan twins last Fall. At the Chicago Auto Show I saw them both, but they were locked up. I wanted the Milan Hybrid as I believed it looked better and was a better value. I ordered a 2010 Milan Hybrid end of February, even though they were not available for test drive. I took delivery May 5, 2009. It has been almost six months, and I couldn't be happier with my decision to go with the Milan Hybrid. It is an exceptional car, fun to drive, lots of pep, handles well, lots of great standard features and options, and I could go on and on. I don't know why FoMoCo doesn't advertise Milan and Milan Hybrid. It is the best car I have every owned. And whatever good press and awards, including maybe Motor Trend's COTY award, that are showered on Fusion, Milan can bask in the limelight as well. I am glad there is more than just me who is a very satisfied Milan owner.
4 year(s) ago via
Bob Carlino I realize that this is a Ford site and that you're talking about the Fusion, but I couldn't help wondering if your interest might extend to Mercury Milan owners. In June I traded a mint-condition, 3-year-old Toyota in on a 2010 Milan and couldn't be happier. It's an amazing car: extremely good-looking, all the power that I want and need (2.5 liter w/ 6-spd auto), excellent fuel economy (never given back less than 30MPG in combined city/highway driving), and given the number of standard features, it has to be the automotive bargain of the decade. Whether you include the Milan in your recent efforts or not is up to you, of course, but you can categorize me as one very, VERY satisfied customer. I've been a FoMoCo fan since my early teens, and after being disappointed by the quality of a string of Buicks, and bored to tears with a string of Toyotas, I'm really glad that I'm now in a Milan. I'm keeping my fingers crossed that the Fusion Hybrid wins Motor Trend's COTY award for 2010.
4 year(s) ago via
Larry Braithwaite I own an '08 Fusion SE V-6 AWD I was talked into this car by a very good sales person at the Ford Dealership. I have always had a Ford in my driveway since my first car in 1978. Over the years I have owned 10 Fords. My wife, son and I went on a day trip last weekend to the mountains. We live at about sea level and the pass we went over was over 8,000 ft. We traveled approx. 250 miles and averaged an impressing 26 MPG. That is only the beganning of the story. Once we arrived at the Blue Lakes (By Lake Tahoe) we wanted to check out the upper and lower lakes. There was only pavement on 4 miles of the 14 round trip we drove. To add to this there were hills that had some washouts and a lot of loose gravel. We came across a couple of 4 wheelers that could not beleive that we had made it all the way back in a car. They were very impressed. The car did extremely well in all the differant terrain and only slipped once going over a large amout of uneven gravel that was on an up hill slope. We never lost traction nor did our wheels ever slip more than that one time. We are totally sold on the vehicle and my wife who drives a '07 Expedition 4WD wants to trade it in for a Fusion with a sunroof. All the stuff I have taken over the years from other people because I have always went with Ford well they can kiss this. Thank you for your time and for the Fusion.
4 year(s) ago via
Glynn Reeve I wish i could afford a new car, id run to my local ford dealer, i love the new fusion, great style, quality and performance, I've been a loyal ford man since i got my license, only wish the economy would let me buy a new one...the fusion is perfect for me and my wife and 3 kids, although if i won the lottery id run and buy the new Taurus SHO in an instant, gorgeous car and family sized...well i guess i can always dream
4 year(s) ago via
Joe Mathews Bryan, me too. Ford of Euorpe has great diesel engine in cars that are fund to drive. The Mondeo, in particular, would be a great asset here with it's German style handling, fit and finish and the PSA DW 12 2.7 engine that produces 172 hp and a whopping 295 ft pds of torque. VW was able to meet our emissions, Mercedes and BMW do as well. Surely Ford can. I've driven modern diesels in Europe and love'em. We need more than hybrids and electric. Clean and quiet diesel is not an oxymoron anymore.
4 year(s) ago via
bryan krajniak I am going to buy a diesel car soon would like it to be a ford all i can find is a vw can u fix that?
4 year(s) ago via
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