How would you like to get behind the wheel of the all-new 2013 Ford Fusion before it’s even revealed to the public at the 2012 North American International Auto Show? While we can’t let you physically sit in the car just yet, you can experience it virtually through Hands-on app on your mobile device. The app is an augmented reality game that includes virtual images of the new Fusion, and users of the app will drive a new Fusion through a series of worlds that unlock to reveal the car. The more you play, the more of the new car you can see.
You can learn more about this app and download it at fordfusionapp.com.
The new Ford Fusion will also be the “Official Car of the 2012 International CES.” Check back at Ford Social the week of January 9, 2012, for updated from that show and more information on the new Fusion.
The app operates on the Android and iOS operating systems, on smartphones and tablets such as the iPhone, iPad and Droid. The experience is initiated by finding and capturing a Ford logo using the mobile device’s camera. The Ford logo will appear on the screen as a button that starts the program. Operating like a video game, the app then allows consumers to drive a digitally camouflaged new Fusion on a track toward video clips that feature insights on technology and design from key Fusion team members.
A daily video clip will unlock a new enhancement to the app, with every day of driving bringing new content alive. New content includes demonstrations of key vehicle features.
As the game progresses, three driving worlds can be unlocked leading up to the reveal, each offering a clearer form of the Fusion and new visual environments. All the while, original music tracks will make the experience even more enjoyable and users can access social sharing to post images to Facebook or Twitter.
On the day of the Fusion reveal at the 2012 North American International Auto Show, users will be able to unlock access to the full image of the car. After viewing the final video in the driving experience, an image of the car will appear on the main menu. At that point users can drive any of the four Fusions on the track and can create a custom image of the car to share via Facebook and Twitter.
Ford collaborated with Moonbot Studios on development of the app.