Jim Heldt, a marine engineer from Milwaukee, has had his eye on a 2013 Fusion. He’d seen the reviews, the print ads and the TV commercials. But Jim is a technical guy. You have to be when you design and build engines for watercraft. So it was going to take a little more than some beauty shots and a clever headline to convince him that this was the car to buy.
That’s why we invited Jim to be our citizen journalist at the 2013 Chicago Auto Show. In addition to getting a behind-the-scenes look at the show before it opened up to the public, Jim got the chance to go toe-to-toe with a Ford product specialist. Nate Pace, our Fusion expert, had his work cut out for him. This wouldn’t be a casual, kick-the-tires kind of chat, but he was ready.
When Jim checked into the Ford booth at the auto show, he was chomping at the bit to get started. You see, a snowstorm had delayed him. He almost didn’t make it. But our intrepid citizen journalist plowed through the snow and wasn’t about to let Mother Nature stand in the way of getting his questions answered. Not too many people get the chance to go behind-the-scenes at an auto show, and Jim relished the opportunity.
After a brief chat, the pair got right down to business. Nate started out by giving an overview of the Fusion, pointing out the new design and calling attention to one of the car’s most eye-catching features – the front end. He went on to explain that the inspiration for the iconic grille came from the Ford Evos concept. It’s hard not to remember the Evos concept. Jim sure did, especially the gullwing doors.
Enough about style, Jim wanted some substance.
“I understand there are several new powertrain options available,” he said.
Nate then went on to explain how the new Fusion really does give people the power of choice including several gasoline, hybrid and plug-in hybrid options. These new technologies may be a little confusing for some, but not for Jim.
Speaking of technology, Jim wanted to learn all about what kind of high-tech features the Fusion offered, and not just the ones under the hood. So, Nate went in-depth on the interior technology like available SYNC® with MyFord Touch® and the available Lane Keeping System. Having just completed a rather tense drive, Jim joked to Nate that the Lane Keeping System would have come in particularly handy just a few hours ago.
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