Ford is bringing the “stock car” back to NASCAR with the launch of the 2013 NASCAR Ford Fusion race car.

This is a very special unveil since it will be the first of the 2013 NASCAR race cars that will bring auto maker brand identity back to the sport. The 2013 NASCAR Fusion race car will be based on the 2013 Ford Fusion production car that was revealed at the 2012 North American International Auto Show in Detroit.

You can be among the first to see the 2013 NASCAR Ford Fusion race car by coming back to this webpage to watch the unveiling at 2:15 p.m. EST on Tuesday, January 24, 2012. We’ll host the Livesteam video from a special program that will take place at the Charlotte Motor Speedway as part of the Charlotte NASCAR media tour.

We are excited about this reveal, and what it means to the return of manufacturer identity to the sport, especially with an exciting new product like the new 2013 Ford Fusion. The 2013 NASCAR Fusion race car was worked on extensively by designers in the Ford Design Center, the first time there has been major involvement directly from the Ford design team on a NASCAR stock car since 1970. The design team helped sculpt this car with the same processes that they use to create production vehicles.

Ford Racing Director Jamie Allison will host the reveal of the 2013 NASCAR Fusion race car. Lead Ford project designer Garen Nicoghosian and NASCAR senior management, including chairman Brian France, will also be part of the program.

Ford Racing NASCAR Sprint Cup drivers and team owners will be on hand at the event to help reveal the car.