You may have noticed several announcements over the past few months pertaining to Ford and gaming. The two have more in common than most people think, and the relationships are growing. In fact, Brian McClary, Ford Social and Emerging Media Specialist, recently attended the E3 Expo where Ford has a sizeable presence. In the video above, Brian shares what he experienced at E3, and how Ford is working with the gaming community.
If you’re a gamer, you know that the E3 Expo is not only an international gaming conference, but it is regarded as the world’s premier trade show for computer and video games and related products. If there’s news in the gaming industry to be made, it will be announced here. It’s also where all of the players within the industry come together.
Brian noted that this year, hardware announcements dominated E3, and that connectivity between devices is becoming more prevalent. In addition to keeping his thumb on the pulse of the gaming industry, Brian believes that the generation that grew up playing games is a market that Ford can connect with.
Both are very real examples of how Ford is connecting to gamers are in the part that the Ford Focus plays in The Sims 3, the world’s most popular life simulation video game, and the introduction of a virtual showroom in PlayStation® Home.
Players of The Sims 3 are now able to download the all-new 2012 Focus sedan as part of the new Focus Neon Nights package. It’s the second time Focus has been a part of The Sims line of games – the first was in The Sims 2. Electronic Arts is creator of The Sims, a title that has sold more than 145 million copies.
Ford has given millions of PlayStation Home users the chance to experience the new Fiesta and Edge from the comfort of their own home with the launch of the new virtual Ford Showroom. Users who visit the Ford Showroom will be able to view the interior and exterior of the Fiesta and Edge, experience Ford SYNC®, Ford’s in-car connectivity system, and play a game with digital rewards that include a T-shirt with the Ford logo.