What Do Ford and Video Games Have in Common?

You may have noticed several announcements over the past few months pertaining to Ford and gaming. The two have more in common than most people think, and the relationships are growing. In fact, Brian McClary, Ford Social and Emerging Media Specialist, recently attended the E3 Expo where Ford has a sizeable presence. In the video above, Brian shares what he experienced at E3, and how Ford is working with the gaming community.

If you’re a gamer, you know that the E3 Expo is not only an international gaming conference, but it is regarded as the world’s premier trade show for computer and video games and related products. If there’s news in the gaming industry to be made, it will be announced here. It’s also where all of the players within the industry come together.

Brian noted that this year, hardware announcements dominated E3, and that connectivity between devices is becoming more prevalent. In addition to keeping his thumb on the pulse of the gaming industry, Brian believes that the generation that grew up playing games is a market that Ford can connect with.

Both are very real examples of how Ford is connecting to gamers are in the part that the Ford Focus plays in The Sims 3, the world’s most popular life simulation video game, and the introduction of a virtual showroom in PlayStation® Home.

Players of The Sims 3 are now able to download the all-new 2012 Focus sedan as part of the new Focus Neon Nights package. It’s the second time Focus has been a part of The Sims line of games – the first was in The Sims 2. Electronic Arts is creator of The Sims, a title that has sold more than 145 million copies.

Ford has given millions of PlayStation Home users the chance to experience the new Fiesta and Edge from the comfort of their own home with the launch of the new virtual Ford Showroom. Users who visit the Ford Showroom will be able to view the interior and exterior of the Fiesta and Edge, experience Ford SYNC®, Ford’s in-car connectivity system, and play a game with digital rewards that include a T-shirt with the Ford logo.

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34 COMMENTS ON THIS ARTICLE
Jesse Brown Some are fun and others are heaps of garbage?
2 year(s) ago via Facebook
Seth Cunningham I love when people complain about Sync. Go pay $200 a year for OnStar, I'll keep paying $65 for Sync.
2 year(s) ago via Facebook
Alex Rosado beating chevy and dodge both stock and modified.
2 year(s) ago via Facebook
Mark Urquidez Roush mustangs/fusions
2 year(s) ago via Facebook
Peter Fin both are thrilling !
2 year(s) ago via Facebook
Mark Urquidez Lincoln navigator
2 year(s) ago via Facebook
Eric Rodriguez i dominate NASCAR games with the taurus or the fusion
2 year(s) ago via Facebook
Raul Murillo police cars
2 year(s) ago via Facebook
Jacob A. Weinstein 1990's Digital Lincoln Town Car Gauges
2 year(s) ago via Facebook
John Sheldon 1 out of every 20 is actually worth the money
2 year(s) ago via Facebook
Mike Dunn They both eventually get too worn out to play with
2 year(s) ago via Facebook
Zachary Mowel FORD RACING 4?¿Where was I when 3 came out aaahhhhhhhh
2 year(s) ago via Facebook
Christopher Macaroni Ford Racing 4 for Xbox 360 PLEASE!! No iPhone release though. Racing games are TERRIBLE on handhelds!
2 year(s) ago via Facebook
Doug Sprague Harley davidisen fords are awsome and old 90 up lightnens rock 454 chevey eaters
2 year(s) ago via Facebook
Mark Urquidez 2003 was the last year for the escorts
2 year(s) ago via Facebook
Mark Urquidez Oh yeah I have a fusion sport an 08 model
2 year(s) ago via Facebook
Rebecca Grady They are too expensive!
2 year(s) ago via Facebook
Zachary Mowel When did they get rid of it
2 year(s) ago via Facebook
Andrew Mitchell ford escort cosworth was legendary
2 year(s) ago via Facebook
Mark Urquidez True same chassi but different body
2 year(s) ago via Facebook
Chuck Day The escort never left. They call it a focus now
2 year(s) ago via Facebook
Zachary Mowel It was awesome till I beat it couple hundred times never got old when bro came along~ford racing
2 year(s) ago via Facebook
Marty Spivey Japan controls their supplies...
2 year(s) ago via Facebook
Mark Urquidez I have the escort zx2
2 year(s) ago via Facebook
Jared Kail Neither took bail out money from the government?
2 year(s) ago via Facebook
John Ramsey Cost about 30 4 a good one and then u get bout a fiver when u trade them in
2 year(s) ago via Facebook
Jack Squadrito Gotta love that taurus sho in nfs hp.
2 year(s) ago via Facebook
Mark Urquidez Yup
2 year(s) ago via Facebook
Jordan Cuccio they both are amazing haha
2 year(s) ago via Facebook
Mark Urquidez Bring back the escorts
2 year(s) ago via Facebook
Ricardo Batres How about an android app
2 year(s) ago via Facebook
Adrien Tillet We need another Ford Racing game!
2 year(s) ago via Facebook
Zachary Mowel Make ford racing 3?
2 year(s) ago via Facebook
Mark Urquidez Sync and Bluetooth?
2 year(s) ago via Facebook
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