Cool new cars, driving challenges on a test track and raising funds for charities: What’s not to love? These were some of the key elements of the Global Test Drive – Start More than a Car program that Ford recently used to help launch the next-generation Ford Focus. We’ve compiled a playlist of videos that capture the character and characters of the Global Test drive which you can watch in the video player above.
From October through December, 2010, people from 26 countries submitted video proposals on the Global Test Drive tab of the Ford Focus Facebook tab, explaining why the wanted to be part of the Global Test Drive program and how they would use $10,000 to start something more with their chosen charity. Ford selected 80 consumers and 20 influential bloggers to bring to INTA, Spain’s National Institute for Aerospace Technology for two days of test driving on the track. You can read one person’s experience from the track on theFordStory.com by clicking here.
Even though the big track days with everyone in one location are behind us, the program continues with events going on in multiple countries to continue to promote and raise funds for various causes.
You can follow the latest Global Test Drive – Start More than a Car activities by clicking here to visit the Ford Focus Facebook page.