Ford Social: The Focus ST Video Ad that Ford Insiders Helped Create

The Focus ST Video Ad that Ford Insiders Helped Create

Cole Quinnell,

6/4/2012

JUN

Just a few weeks ago, we invited Ford Insiders to take part in creating a TV commercial for the upcoming 2013 Ford Focus ST. Tanner Foust and Greg Tracy piloted a pair of Focus ST cars down the narrow (and closed) streets that connects the east and west coasts of Florida’s Key West.

The video crew was a crowd of spectators with smartphones and video cameras of all types and sizes. There were places to upload the video content right on the spot, and we put the pieces together to create 30- and 60-second advertising videos for the hot new car. Literally, we couldn’t have done it without you!

In addition, one of our Focus ST uber fans provided a glimpse of what it was like to participate. Check out Wyatt Fletcher’s story, Inside the Filming of the Focus ST Commercial.

If you were there, bask in glory of the finished video. If you weren’t able to attend, enjoy the spectacle of this first-ever spectator-generated commercial and become a Ford Insider so you’ll be among the first to hear of future ways that Ford is inviting you to get involved!

26 COMMENTS ON THIS ARTICLE

Ford = First on Race day.
1 year(s) ago via Ford Social

Mikǝ Willis It's fix or repair daily Desmond. But you're a suit so I'll give ya a pass... Found on road dead Is another. I've heard them all in my 35 years being a mechanic. Forf? Ever heard of spell check? I fix Fords. as well as Chevy's, and Dodges. Out of the three. GM is the leader on always being on back order for a lot of parts. They are still paying off vendors with Government (tax payer) money. Won't get any more parts made till they do. Where do you have problems getting Ford parts? Ford pays their vendors, and without taking a bailout. Of course being college educated and all, you probably knew that already...
1 year(s) ago via Facebook

Bill S Give me an auto with paddle shifting and I'm there. I know. I drive a stick right now but in Chicago traffic, I can't do it anymore. I think I'm going with a gotta have it green mustang instead. Would love one of these, though.
1 year(s) ago via Ford Social

Desmond Alosious Forf only manufacture vehicles to sell. No spare parts for repair.
1 year(s) ago via Facebook

Desmond Alosious F O R D - Failure Or Repair Daily
1 year(s) ago via Facebook

Ron K Got to be there for the shoot, and my pre-order is in! August can't come soon enough.
1 year(s) ago via Ford Social

Siritorn Bamroongsilp I want one and what is the new technology in 2013
1 year(s) ago via Facebook

David Ziebarth I'll take 2
1 year(s) ago via Facebook

Brad B Hey Ford ! The Focus ST is great. Now for us Wagon Lovers how about the Hot Focus Wagon from the UK. A winner never stops proving it.
1 year(s) ago via Ford Social

Matthew Michael Hubbard I want one.
1 year(s) ago via Facebook

Sheilita N Javi I also want to know the differences between 2012 & 2013 in terms of specs and technology?
1 year(s) ago via Facebook

Rick what gets me ford usually does better a 1.6 turbo only 179 hp hyundais is 201 the 2.0 turbo varies 237hp 240hp 252 hp whereas hyundais 274hp wtf always sucking hind t__. comeon ford the genesis is 348hp on v6 that not much behind a 3.5 ecoboost with 365hp and the hyundai isn't even a turbo. i owned a 88 tbird turbo coupe best car ever 5 spd manual i turned up boost it would beat 88 mustang gts heavy car too and a pinto engine not a tech 2.0 so as usual ford gives us what THEY want not what WE want.
1 year(s) ago via Ford Social

Mark Meier My focus bites. Worse car made to date!
1 year(s) ago via Facebook

Glenda G is excellent !!!!;)
1 year(s) ago via Ford Social

John Herman Finally 2 door
1 year(s) ago via Facebook

Rachael Kraus The most difficult focus motor to build.
1 year(s) ago via Facebook

Carl W Gotta love how Ford rolls
1 year(s) ago via Ford Social

Kamal Munir I like your product!!!
1 year(s) ago via Facebook

Wyatt F The commercial really came out great. I'm slightly bummed that they weren't able to fit all the great action in, but at only 60 seconds, how could they? It is a shame though because they had to leave out some of the very cool obstacles that really showed off the ST's capabilities well. But who knows, maybe there'll be an extended "director's cut" eventually... I'll look forward to it.
1 year(s) ago via Ford Social