Just a few weeks ago, we invited Ford Insiders to take part in creating a TV commercial for the upcoming 2013 Ford Focus ST. Tanner Foust and Greg Tracy piloted a pair of Focus ST cars down the narrow (and closed) streets that connects the east and west coasts of Florida’s Key West.
The video crew was a crowd of spectators with smartphones and video cameras of all types and sizes. There were places to upload the video content right on the spot, and we put the pieces together to create 30- and 60-second advertising videos for the hot new car. Literally, we couldn’t have done it without you!
In addition, one of our Focus ST uber fans provided a glimpse of what it was like to participate. Check out Wyatt Fletcher’s story, Inside the Filming of the Focus ST Commercial.
If you were there, bask in glory of the finished video. If you weren’t able to attend, enjoy the spectacle of this first-ever spectator-generated commercial and become a Ford Insider so you’ll be among the first to hear of future ways that Ford is inviting you to get involved!