Next-generation Ford Focus Announced
The next-generation Ford Focus made its worldwide debut January 11 at the 2010 North American International Auto Show in Detroit. Both the four-door sedan and five-door hatchback body styles of the next-generation Focus were previewed at the show.
The new Focus will be nearly identical in all markets, with 80 percent parts commonality around the world.
“The new Ford Focus is a clear demonstration that our ONE Ford strategy is providing global consumers with great products that harness the best of Ford Motor Company,” said Alan Mulally, Ford’s president and CEO. “The efficiencies generated by our new global C-car platform will enable us to provide Ford Focus customers with an affordable product offering quality, fuel efficiency, safety and technology beyond their expectations.”
Production of the next-generation Ford Focus will begin simultaneously in Europe and North America in late 2010, with individual market launches starting early in 2011. Launches in Asia, Africa and South America will follow. Initial production will be concentrated at the Saarlouis (Germany), Michigan (United States) and Chongqing (China) Assembly Plants.
The new Focus will be one of up to 10 unique models to be built from Ford’s new C-car platform. The first of these will be the new Ford C-MAX and Ford Grand C-MAX – unveiled at the 2009 Frankfurt Motor Show – for launch in Europe in the second half of 2010.
The new Ford Focus has been developed by a global team, led from Ford’s European small and medium vehicle center of excellence in Merkenich, near Cologne, Germany, with powertrain development led by a similar team at Ford’s technical center in Dunton, England. The vehicle has been engineered without compromise to meet all customer and legislative requirements of the major worldwide markets.
For the NAIAS preview, Ford showed a completely new 2.0-liter gasoline engine for the North American market that features DI and Twin Independent Variable Camshaft Timing (Ti-VCT) for enhanced performance and fuel efficiency. The new 2.0-liter DI Ti-VCT engine is up to 20 horsepower more powerful than the current 2.0 Duratec® I-4 unit, while contributing to projected fuel economy gains of more than 10 percent.
To maximize the performance and economy advantage enjoyed by the new Focus, the 2.0-liter DI Ti-VCT engine is mated with the latest dry-clutch six-speed Ford PowerShift automatic transmission. This transmission uses an advanced dual-clutch design, which alone can help to reduce fuel consumption by up to 9 percent compared to a traditional four-speed automatic.
Ford also has confirmed plans to begin building a full, battery electric vehicle in 2011 at its Michigan Assembly Complex for sales in North America. It will be the company’s first battery electric passenger vehicle.
Within the cockpit, the most significant innovation is the company’s next-generation driver connect technology, MyFord,™ which provides the driver with a state-of-the-art combination of controls and display screens to operate the key vehicle features. On high-series vehicles, the MyFord system includes an 8-inch touch screen, allowing the driver to control a wide range of functions via a clear and intuitive color display. Click here for more information on the MyFord system.
Other available safety and convenience technologies include keyless entry and “Ford Power” start button, a rearview camera and a semiautomatic parallel parking system that automatically steers the vehicle into a parking spot.
“We believe the new Ford Focus will provide consumers with an unmatched driving experience, together with an unrivaled ownership experience,” said Jim Farley, Ford group vice president, Global Marketing. “The Focus brand always has been very special to Ford, and this new global model shows our commitment to developing another generation of exciting and appealing cars.”