More Info About the New Ford Focus Electric From One of the Team Leaders on the Project

We know that you may be hungry for more information on the new 2012 Ford Focus Electric that was debuted at the 2011 International Consumer Electronics show. We caught up with Sherif Marakby, Director of Ford Electrification Programs to get more information about the vehicle and how it fits in the overall Ford electrification strategy.

Ford is also working with consumer electronics leader Best Buy to offer a 240-volt home charging station for the all-new Ford Focus Electric battery electric vehicle and future electric vehicles in the United States. Best Buy intends to sell the charging station and offer complete consultation and installation services through its Geek Squad subsidiary and third-party licensed electrical contractors.

The Ford Focus Electric charging station can be easily installed, replaced or upgraded without the use of tools due to its innovative design and mounting bracket. The 240-volt home charging station will allow Focus Electric owners to fully charge their cars in as little as three to four hours – charging in half the time as the Nissan Leaf.

Designed and produced to be compact and easy to install, the Ford charging station offers Focus Electric owners multiple advantages over competitive systems:
  • Nonpermanent installation: The charging unit plugs into a 240-volt outlet instead of being hard-wired into the electrical breaker box, making removal and replacement a simple unplug and plug back in operation in the event the owner moves

  • Single point of contact for purchase and installation: Best Buy and Geek Squad will sell, deliver, install and service the home charging station, including contracting any additional home electrical needs for 240-volt service. Best Buy also will handle warranty and repair claims for the charging station

  • Lower price: Based on current plans, the home charging station with standard installation is expected to retail for approximately $1,499, as much as 30 percent less than competitors’ systems

  • Faster charging: With its maximum 32-amp charging capability, Focus Electric owners with the 240-volt home charging station can get a full charge in as little as three to four hours – charging in half the time as the Nissan Leaf


Until there are more recharging stations in public places, trip planning will be an important part of operating an electric vehicle. EV owners will need to think in terms of round trips and what is achievable within their vehicle’s range budget. Consequently, Ford has designed the Focus Electric driver interface to inspire efficient driving and help owners enjoy the thrill of fuel-free transportation rather than worry about battery charge.

The new Focus Electric uses a high-tech driver interface to help drivers optimize range and experience the freedom of fuel-free driving. Using an expansion of the technologies behind MyFord Touch™ driver connect technology, the Focus Electric cockpit provides a host of electronic tools to guide drivers, inspire efficient driving, emphasize the performance of Focus Electric and – most importantly – make it easy to live with an electric vehicle (EV). Basic information, such as battery state of charge, distance to charge point, the corresponding budget and expected range surplus are all easily visible in the two 4.2-inch full-color LCD screens flanking the centrally mounted speedometer.

“Consumers interested in an electric vehicle are more focused on reducing the impact their driving has on the environment,” explained John Schneider, Ford chief engineer for HMI, Driver Controls and Infotainment. “Rather than minimize the realities of battery range and the need for more conscious trip planning in an electric vehicle, we’ve made it a core part of the ownership experience, giving owners the tools to actively manage how they can drive their car based on where they need to go.”

Ford Motor Company unveiled today its all-new Focus Electric – the company’s first-ever all-electric passenger car. The zero-CO2 -emissions, gasoline-free version of the popular small car is the flagship of the company’s growing fleet of hybrid, plug-in hybrid and all-electric vehicles coming to North America and Europe by 2013.
Tim 01/10/2011
Looks like a fantastic car and will be on my shopping list
John j. Paserba 01/10/2011
Regarding the new electric Focus, will their be any redundancy feature in case your batteries go too low in a remote area? Why not build in a very small diesel or gas motor generator set, for emergencies? People run out of gas every day, and I'm sure they will get stuck exceeding the limits of this Focus also. I have always admired Ford for their thoughtful redundancy features, that they build into their cars. So I don\\'t understand why I haven't read about a redundancy feature for this electric Focus, should one run out of electricity in a remote area. With the Volt one could walk to a gas station, and return with a couple gallon of gas to solve an out of fuel and dead battery situation. What will one do when his Focus needs a recharge in a remote area? Signed a concerned stock holder.
Kim Sosa 01/09/2011
My First Full Music Vid As A Model,Tell Me What You Think Sexy Xx
http://www.youtube.com/watch?v=vLNOU_YqCHg
Michael Franks 01/09/2011
You might want to get use to the look because it is coming this year with the new 2012 Focus comes out...The European design in my opinion is way better looking than the american version that is out right now...
Jeff Dahl 01/09/2011
Recommend these to be OEM
http://looprope.com/
Mary Ann McCurdy-Fascetti 01/09/2011
considering the enviorment it great. I am a true Ford fan. But this is one of the ugliest cars Ford has made. I realize you can't have it all. Rock on Ford
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Michael Franks 01/08/2011
Considering it uses no gas I would say yes...
Daniel Mitchell 01/08/2011
Is the Fuel efficiency better than the Previous Model ?
Michael Beckhoff 01/08/2011
Looks good! I like how it doesn't look different for the sake of being different like a goddamn Prius, Leaf or Insight.
Ariel Hazan 01/08/2011
GO FORD your cars will make much less pollution than those other cars like generalmotor
Jim Barbera 01/08/2011
I like the fact that it looks like an ordinary car. I like the hatch, but wonder if the battery takes up space in the hatch area.
John Katolis 01/08/2011
the new focus, it's been out since 2000, electric one
Mary Ellen Georgio Lawlor 01/08/2011
I bought a 2003 Ford Taurus from the B lot before it was closed...It cost me less to ship it to CA ;CA taxes more then the cost I paid to ship it....it just went to 100,000 miles...the only problem it had was a heater fan which was under warranty at the time. Put Toyota Prius out of your mind..Fords Hybrid l knocks their socks off.....tell me I live in CA & see it everyday...Mustangs were our dream cars in the 60's Get the American dream back in your life....think about your wallet & your kids....GO American ONLY!!!!
Mary Ellen Georgio Lawlor 01/08/2011
Very Proud of my daughter Michelle & her accomplishments at Ford....Mr Mullaley, here is an incredible part of why FORD is successful! Your workers are among the best & create American dreams....making them come true today because you now proved to America your success by hiring at a time when the rest of the country is still crying for full time jobs! Thanks you Ford! Thanks to all who have been a part in bringing manufacturing & MAKINServer error.