Let Them Tweet Cake

How do you celebrate a week of festivities centered around organizations and innovators driving the future of media, technology and business online? With a tweeting cake, of course!

To wrap up DC Week on the once-in-a-lifetime date of 11/11/11, Charm City Cakes created a masterpiece in the shape of the all-new 2012 Ford Focus, complete with working head and tail lights. Guests were able to tweet using the hashtag #FordTweetingCake and the cake would speak the tweet.

Digital Capital Week, DCWeek, is a festival of events celebrating Washington’s thriving internet industry and the many talented companies, organizations and innovators driving the future of media, technology and business online. Over 10,000 people attended DC Week this year. The conference is made up of over 200 events that help inspire innovation and move the internet industry forward.

“Ford is excited to have the opportunity to participate in such an innovative and exciting conference highlighting the future of internet technology,” said Scott Kelly, Digital Marketing Manager at Ford, as part of his keynote address to the group. “Ford is helping to revolutionize automotive digital marketing and expanding our company’s digital reach.”

Ford continues to push the envelope using social media to engage audiences across the web. Our use of a brand new social data visualization technology called Grandstand enables us to show fans photos, tweets and klout scores in real-time. By creating a social dashboard for the DC Week festival, Ford is provided a valuable service for the social media community to engage, connect and see their impact in real-time. You can see this visualization during DC Week at http://ford.getgrandstand.com. During the festival there were over 13,000 tweets!

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17 COMMENTS ON THIS ARTICLE
Giraa Lee Good info
2 year(s) ago via
Tolga Toygun World car makes the best German
2 year(s) ago via Facebook
Gene Wenger I own my second Ford Expedition. Our first was a 96 model. At 80 some thousand miles we traded for a Saburban. I now have an Expedition again. It has 126,000 & just replaced the front brakes, reR brakes replaced around 80,000. That's all my FORD has needed other than regular maintenance. I am 64-65, plan on this truck lasting longer than me. Way to build em FORD!!!!!
2 year(s) ago via
Adam Rose Ford repeatedly outdoes the other two with reliability and performance according to consumer reports=)
2 year(s) ago via Facebook
Art Debolt you will have to have ur own ford starter ford wont cover their stuff unless u fight them
2 year(s) ago via Facebook
Becky Carroll What a fun cake! Who got to eat the cake at the end?
2 year(s) ago via
Paul Steven Hallman i would rather be walking with a ford stater in my hand wishing that i had a ford than be rinding in a chevy!!!!
2 year(s) ago via Facebook
Rene Bruno hay Joe suck my exhaust fumes.
2 year(s) ago via Facebook
Brandon Ridlon yes bring back the bronco!
2 year(s) ago via
Sharyn Kelly Thats awesome !
2 year(s) ago via Facebook
JB How about some diesels? I'll take 2!!
2 year(s) ago via
R Kurt Kinzler I miss the full size Bronco! My family had two . Good idea Garrett!
2 year(s) ago via Facebook
Garrett Mallcheck Bring back the bronco...nuff said
2 year(s) ago via Facebook
Matthew Amack Ford needs a all wheel drive Ford Focus,and to bring back the S.V.T!!!
2 year(s) ago via Facebook
Sandra Whillock Ford is the only way to go for dependable transportation!
2 year(s) ago via Facebook
Göktürk Halil Başeğmez ford RS x :D
2 year(s) ago via Facebook
Quentin Andrew Quillen Hah. I see wut you did there.
2 year(s) ago via Facebook
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