How do you celebrate a week of festivities centered around organizations and innovators driving the future of media, technology and business online? With a tweeting cake, of course!
To wrap up DC Week on the once-in-a-lifetime date of 11/11/11, Charm City Cakes created a masterpiece in the shape of the all-new 2012 Ford Focus, complete with working head and tail lights. Guests were able to tweet using the hashtag #FordTweetingCake and the cake would speak the tweet.
Digital Capital Week, DCWeek, is a festival of events celebrating Washington’s thriving internet industry and the many talented companies, organizations and innovators driving the future of media, technology and business online. Over 10,000 people attended DC Week this year. The conference is made up of over 200 events that help inspire innovation and move the internet industry forward.
“Ford is excited to have the opportunity to participate in such an innovative and exciting conference highlighting the future of internet technology,” said Scott Kelly, Digital Marketing Manager at Ford, as part of his keynote address to the group. “Ford is helping to revolutionize automotive digital marketing and expanding our company’s digital reach.”
Ford continues to push the envelope using social media to engage audiences across the web. Our use of a brand new social data visualization technology called Grandstand enables us to show fans photos, tweets and klout scores in real-time. By creating a social dashboard for the DC Week festival, Ford is provided a valuable service for the social media community to engage, connect and see their impact in real-time. You can see this visualization during DC Week at http://ford.getgrandstand.com. During the festival there were over 13,000 tweets!