Following an unprecedented global development program under the One Ford strategy, the next-generation Focus is set to continue the successful tradition of its predecessors and demonstrate how Ford is changing.
You can get an insider’s perspective on the global nature of the car in a two-part series here on theFordStory.com in two posts. The Making of a Global Vehicle focused on the design of the new Focus, while The Making of a Global Vehicle Part II looked at the engineering and manufacturing.
KC Dallia is the U.S. Ford Focus Consumer Marketing Manager based in Dearborn MI. His primary brand responsibilities include serving as the voice of the customer in communications, training and public relations activities as well as managing final pricing and packaging strategies. He is also responsible for serving as liaison with regional vehicle engineering and development, operations and commodities planning and regional marketing in the US, Canada and Mexico.
You can join Matt here on February 25, 2011, to ask him questions about developing and launching the Ford Focus as a truly global car.
KC started his career in Ford in 2008 working on cross-vehicle technology campaigns, including SYNC®. Early in 2009, he transitioned to the then current model Focus. Prior to Ford, KC worked as a business development specialist for DuPont, and earlier still as a program management and fundraising manager for Independent Sector, a nonprofit leadership organization located in Washington D.C.
Originally from Madison, Wisconsin, KC’s has a Bachelor degree in Psychology from Texas A&M University and a Masters of Business Administration in consumer marketing from the Kelley School of Business at Indiana University. In his spare time KC enjoys cooking, exploring independent film and competing in triathlons and various other endurance events. He’ been passionate about cars since well before he could drive, and he thinks that cross-country roadtrips are always a good idea.
Click here to visit the Ford Focus Facebook page and become a fan. This is where you will find the latest news and conversation about the all-new Ford Focus.