If you’re a gamer, you know that the E3 Expo is the place to be June 5-7, 2012. Taking place in Los Angeles, this is not only an international computer and video game conference, but it is regarded as the world’s premier trade show for these games and related products. If there’s news in the gaming industry to be made, it is very likely to be announced here. It’s also where all of the players within the industry come together.

What you may not know is what does gaming have to do with Ford? We asked Brian McClary, Ford Social and Emerging Media Analyst, to give us some insight on that topic, which he shares in the video above. He also talked with Mary Ellen Abraham, Ford Car Experiential Marketing Manager, whose team created the Focus ST Rally Club on site to give E3 visitors a fun way to get involved with the 2013 Ford Focus ST.

Activities ranged from grabbing a refreshment, get your picture taken with the Focus ST, which you can share on Twitter and Facebook, and even watch as a shirt is screen-printed for you right on site!

In addition to the Focus ST Rally Club, Ford also worked with G4 and IGN, both huge gaming networks.