Ford-Savvy or Budding Filmmakers? Focus on Schools Proves It’s Both

Some movies may make you wonder where the talent in Hollywood has gone, but Ford shows that it’s (thankfully) alive and well in the filmmakers of tomorrow. For a program called Focus on Schools, Ford put the impetus on high school students to make videos starring the 2012 Ford Focus and its leading technologies. Beyond that, it was an opportunity to support local schools, with almost 200 Great Lakes area Ford dealership joining 203 local schools to produce 160 videos all about the new Focus. The videos were posted online and votes were cast for a winner.

The Focus on Schools program nabbed more than 6,500 “likes” on Facebook and more than 55,000 votes for the students’ videos. With the Great Lakes area Ford dealerships providing the local high schools with $500 to create videos, $100,000 was invested in the program, and the top 10 winners are receiving awards totaling $50,000.

As with the Oscars, let’s get to the envelope already! While everyone was a winner here, the most votes cast were for the video “You Need to Focus,” submitted by Park Christian High in Fargo, N.D., featured at the top of this post! As for the top 10, those schools are listed below, and you can watch all 10 videos at

•Park Christian of Fargo, N.D. ($10,000 with 4,954 votes) for “You Need to Focus” supported by Luther Family Ford

•Cabrini Catholic of Allen Park, Mich. ($9,000 with 3,309 votes) for “Swap Your Ride” supported by Taylor Ford

•Lumen Christi of Jackson, Mich. ($8,000 with 2,592 votes) for “Focus on Your Future” supported by Seymour Ford

•West Jessamine of Nicolasville, Ky. ($7,000 with 2,504 votes) for “Forever Ford” supported by Wildcat Ford

•Pendleton Heights of Anderson, Ohio ($6,000 with 2,460 votes) for “Amazing What a Ford Focus Can Do for You” supported by Ford Autoworld

•Waterford Kettering of Waterford, Mich. ($5,000 with 2,426 votes) for “Redefining the Classic” supported by Suburban Ford of Waterford

•Dalton of Dalton, Ohio ($4,000 for 2,425 votes) for “Stay Focused” supported by Maibach Ford

•Columbus of Marshfield, Wis. ($3,000 with 2,372 votes) for “CCS Ford Focus (Fun for Everyone)” supported by V&H Automotive

•Brunswick of Brunswick, Ohio ($2,000 with 2,162 votes) for “Focus on Brunswick” supported by Liberty Ford
•Villa Madonna Academy of Cincinnati, Ohio ($1,000 for 1,962 votes) for “Daydreaming” supported by Fuller Ford

And that’s a wrap.

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Bob Martin Ford, you have hit the jackpot with facebook. Truly facinating.
3 year(s) ago via Facebook
Jonas Lins new focos perfect!!!!
3 year(s) ago via Facebook
Billy Gartside Ford have been media savvy for a while.My screenwriting tutor once explained to the class how come Dennis Waterman and John Thaw had ended up driving Ford Granadas, Capris and Escort RS2000s in The Sweeney.Originally the Producers had approached the British Motor Company for vehicles but BMC's marketing department were only prepared to offer a very limited number of vehicles and wanted full editorial control over the scripts so the Producers picked up the phone to Ford who said "you can have as many cars as you like and you can use them wherever you like and we can also supply you secondhand cars from our competitors because our dealers take them in part-exchange" which is why the good Cop in the Ford Granada always chased the villain in the dodgy old Jag and always caught up with them too.
3 year(s) ago via Facebook
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