The Ford Focus and Alan Mulally, Ford President and Chief Operating Officer, team up for the 2011 International CES, considered the largest technology trade show in the world. With its global launch near, the all-new Ford Focus takes on the role of official vehicle for the 2011 International CES
Mulally will deliver a keynote address at the 2011 International CES® in Las Vegas on Jan. 7 at 11 a.m. PST. As part of his remarks, Mulally will discuss the latest Ford breakthroughs in infotainment technologies and new vehicle innovations. This marks the third keynote address for Mulally at International CES.
The tech-packed Focus is a perfect match for CES, which runs from Jan. 6-9. As the official car, Focus will have a prominent presence during the show, including more product-specific signage, displays, demonstrations and materials. Focus follows in the footsteps of the 2010 Ford Taurus, which was the official car at the 2010 CES.
Through SYNC® and MyFord Touch™, Ford has helped make vehicles a connected destination for mobile devices, all while helping drivers keep their hands on the wheel and eyes on the road. Ford has applied best practices from the consumer electronics and wireless industries with its decision to move from using hardware to software-based platforms and fundamentally has changed the way consumers and businesses will interact with vehicles down the road.
Ford is also increasing its display’s floor space fourfold for the 2011 show and expects to have more than twenty vehicles on display throughout the event.
Studies by the Consumer Electronics Association (CEA) show that as many as 77 million adults make up the technology-enthusiast drivers population, more than half of whom express the desire for a connected communications and information system in their vehicles.
The all-new Focus features Ford SYNC, MyFord Touch driver connect technology, Intelligent Access with Push Button Start, Sony Audio with HD Radio and Active Park Assist, among other advanced technologies more often associated with larger, premium vehicle segments.
For avid in-car tech lovers, Focus with MyFord Touch will feature a Wi-Fi radio that will provide Internet access when a compatible USB mobile broadband modem is inserted into SYNC’s USB port producing a secure wireless “hot spot” that will be broadcast throughout the vehicle. This secure connection will allow passengers with Wi-Fi-enabled mobile devices to access the web while on the go.
Tech enthusiasts as well as music lovers also will appreciate that Focus will be the first car in its class available with an audio system supplied by global consumer electronics leader Sony®. Featuring a class D digital amplifier developed specifically for Focus, this system has 10 speakers, three-layer soft dome tweeters and a subwoofer offering up 355 watts of continuous power. Coupled with MyFord Touch, the Focus audio system also features HD Radio technology with iTunes Tagging – also a first in its class.
For the latest information on the next-generation Ford Focus, click here to visit the Ford Focus Facebook page.