Focus on the Customer: A Series of Live Chats with the People Who Developed the New Focus

It takes quite a team to create a new vehicle. We’re kicking off a new series to take you inside Ford and introduce you to some of the people behind the engineering and testing of the all-new 2012 Ford Focus. You’ll get to learn about what they do, and you’ll have a chance to ask them questions via a live chat.

This week, wind noise specialist, Jorge Rivas tells and shows us how he used a wind tunnel and some cool tools to test pre-production Ford Focus vehicles. This helps to minimize wind noise that customers will hear. Wind tunnel testing also helped the all-new Focus deliver up to a projected 40 highway miles per gallon.

Join Jorge here for the live chat at 11 a.m. EST on Friday, October 29, 2010.
Live Chat with Ford Focus Wind Noise Specialist Jorge Rivas


Ford noise, vibration and harshness specialized robots, known as “Aachen Heads” to listen for potential wind noises in the same way a customer would hear them. The Aachen Heads, so named for the Ford Research facility in Germany where they were developed, are used to collect data to validate wind noise against stringent targets. Jorge also uses a “smoke wand” to visualize and plot air movement and potential sources of drag around sideview mirror and wheel openings.

Wind noise elimination contributes to overall interior quietness, where Focus aims to best in-segment competitors such as Honda Civic and Toyota Corolla, while challenging entrants from a larger vehicle segment including Honda Accord and Toyota Camry.

Jorge is from Mexico City. He received his Mechanical engineering degree from the Rochester Institute of Technology in Rochester, New York. He started working for Ford in early 2007 and has been in his current position since April of 2009.

For the latest information on the next-generation Ford Focus, click here to visit the Ford Focus Facebook page.