Electric Vehicle Lifestyle? There’s an App for That
JAN
05

There’s a new technology upon us, and one that is unique for meshing coaching, social networking and fun in a green way. The Ford MyFord® Mobile app will allow Focus Electric owners to use a feature called Value Charging powered by Microsoft to optimize charging times, which can lower the utility bill by automatically charging the Focus Electric at off-peak times when energy is cheapest. This is an industry-exclusive to Ford! But wait, there’s more: You can also monitor charging, get alerts, find charging stations and share info from your smartphone or computer to places such as Facebook and Twitter.

What do we mean by coaching? The MyFord Mobile app and the Electric join forces to make your driving experience more efficient. What do we mean by social networking? The MyFord Mobile website will have leaderboards and networking within the community forum, where you can share your driving experience, answer questions drivers may have and provide helpful tips to others. And what do we mean by fun? As with a video game, you can earn achievements based on how far you drive and how much CO2 you save by not using gas. The leaderboards will help you track your driving results against other Focus Electric drivers.

There are also “surprise achievements” embedded in the app based on your activities (a concept similar to “Easter eggs” in a video game, scoring you extra points).

MyFord Mobile was announced in early 2011 as a social platform to revolutionize the electric vehicle driving experience. Read more about the app by clicking here. In November, the International Consumer Electronics Show (CES) named the app winner of the software and mobile app category. Additionally, CES awarded MyFord Mobile the “Best of Innovation” recognition, a first for an OEM. Ford will showcase the beta version and new social networking components of the MyFord Mobile app with the new Focus Electric for the first time, live at the 2012 International CES, January 10-13, 2012, in Las Vegas. Click here to see all of our stories relating to the 2012 International CES.

The Focus Electric will be available through dealers in the first half of this year.

Related Tags
ces
focus electric
fuel efficiency
myford mobile

9 COMMENTS ON THIS ARTICLE
Jamie At Ford Hey Mark, Is your dealership working with you to resolve those issues? If not, and you would like assistance, please shoot me a private message with your contact details, VIN, dealer name/location, and mileage. @Joseph – Please refer to the last sentence in the article: “Ford will showcase the beta version and new social networking components of the MyFord Mobile app with the new Focus Electric for the first time, live at the 2012 International CES, January 10-13, 2012, in Las Vegas.” So stay tuned! @Jianming – You should definitely change your car to the Focus Electric! :) Jamie Ford Customer Service Division
2 year(s) ago via Facebook
Jamie At Ford Hey Mark, Is your dealership working with you to resolve those issues? If not, and you would like assistance, please shoot me a private message with your contact details, VIN, dealer name/location, and mileage. @Joseph – Please refer to the last sentence in the article: “Ford will showcase the beta version and new social networking components of the MyFord Mobile app with the new Focus Electric for the first time, live at the 2012 International CES, January 10-13, 2012, in Las Vegas.” So stay tuned! Jamie Ford Customer Service Division
2 year(s) ago via Facebook
cole The app will be available when we Ford begins the retail launch of the vehicle. Cole Quinnell Editorial Director, Ford Social
2 year(s) ago via
Jianming Lin Wow!!! I'm using the same device as in the picture, Samsung i917, also named as focus, hoho~ Guess I should change my car to a focus electric ;-)
2 year(s) ago via Facebook
Joseph Heath Wallis You show the app running on a Samsung Focus Windows Phone yet the app isn't available in the Marketplace. What gives?
2 year(s) ago via Facebook
Rachid Bayu a expecte the new promotion by ford vihicl no quistion
2 year(s) ago via Facebook
Abudu-Aliu Anthony Oyakhire Every tin abt d ford is ok
2 year(s) ago via Facebook
Logan LaPierre The app itself is free, but its still going to cost you around $40,000 just to use :)
2 year(s) ago via Facebook
Jan Kostrhůn come on Ford I wanna drive like Bond with BMW 7, so come on x]
2 year(s) ago via Facebook
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