It’s not easy being a school or non-profit organization these days. A sluggish economy means tight budgets and tough choices. Unfortunately, demand for services doesn’t let up just because it’s tough to make ends meet.
In 2007, Ford Motor Company developed a program to help raise funds for local high schools called Drive 4 UR School. This created an opportunity for schools and their clubs, groups and extracurricular activities to raise money to continue or expand their operations. With the help of a local Ford dealership, schools organize, promote and hold a one day Ford test drive event for the surrounding community. For every qualified test drive that’s completed at the event, Ford donates $20 to the school, with a goal of raising up to $6,000 total.
Drive 4 UR School has been so successful that Ford recently expanded the opportunity to include local community non-profit organizations. And so, in 2012, Drive 4 UR Community was launched.
“We congratulate the students, teachers, parents, dealers, nonprofits and communities who worked so hard through so many events to raise money and apply it where needed most,” said Tracy Magee, Ford Experiential Marketing Manager. “Drive 4 UR School and Drive 4 UR Community were developed as a fun, engaging way to protect important educational programs and community services. Ford and its dealers are proud to continue offering both programs locally through more than 1,000 events annually.”
In just 6 short years these two initiatives have conducted over 4,700 events around the country and helped raise over $20 million dollars for deserving programs!
All it takes is a quick trip to the Drive 4 UR School and Drive 4 UR Community Facebook pages to see the meaningful impact that the programs have had on local communities. Groups create videos, post photos and share stories of just how the raised funds have helped.
Another advantage to the Drive 4 UR School and Drive 4 UR Community programs is the flexibility. Groups can raise money for virtually any purpose, from sports to trips to computers, even school repairs in the event of natural disasters.
If your school or non-profit organization could benefit from some extra cash, and you’re interested in more information, stop by the Drive 4 UR School or Drive 4 UR Community websites. You can register and find more information on how to partner with a dealership and organize test drives to benefit your school or non-profit!