A Global Focus: Social Media Jam with Ford Focus Executives and Experts

Spearheading a movement of global vehicles from Ford, the next-generation Ford Focus sets a new standard for multicultural collaboration. To be sold in Asia, Europe and the Americas, the vehicle was developed by designers, engineers and subject-matter experts from around the world. The result is a product with Ford Global DNA, cross-continent appeal and innovations in body style, technology and driver experience.

Three years in the making, the 2012 Focus had high stakes – nearly 2 million vehicles around the world are to be sold in the next two years from the platform. That meant driver satisfaction was always in mind.

“We evaluated customer needs from around the globe, took the best expectations from all regions and combined them into one vehicle,” says North America Focus Chief Engineer, Jim Hughes.

The next-generation Focus will soon be found on roads around the world thanks to thousands of employees committed to the One Ford strategy. This unprecedented vehicle meant an unprecedented effort.

Ford wants to give you the opportunity to talk to some of those global figures involved. Join us at theFordStory.com on Thursday, February 24, 2011, for an inside look at the design, engineering, and messaging that drives the next-generation Focus.

Here’s the schedule:

11:00 a.m. EST – Announcement from Jim Farley, Group VP – Global Marketing, Sales and Service

12:30 p.m. EST – Live Chat with Jim Hughes, Ford Focus Chief Engineer

1:00 p.m. EST – Live Chat with Paul Thomas, VP of Marketing – Ford of Europe

2:00 p.m. EST – Live Chat with Jim Farley, Group VP – Global Marketing, Sales and Service

3:00 p.m. EST – Live Chat with Brock Winger – Global Digital Marketing Manager

Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.

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0 COMMENTS ON THIS ARTICLE
George Would really like to see a two. in the 40 years I've been driving I have never boought a 4 door 2 doors would be nice
3 year(s) ago via
Paul Dillingham My 1997 Mk2 Mondeo 2.0 GLS, has now done 342,000 miles. Engine never been apart, gearbox never been apart and original clutch. If these are only half as good, they'll be marvellous. And I bet they'll actually be a whole lot better.
3 year(s) ago via
Wazza Hinder oh and that's the U.S market (AWD), but when it comes to the American police cars (70000 a year) Ford are gunna lose, cause the police like there RWD V8 powered cars too and that's where Holden exporting the cop cars are gunna win.....:(
3 year(s) ago via Facebook
Wazza Hinder @Tom, us Aussies love our large cars and RWD (towing etc etc) Holden tried AWD with there ute and the monty = no demand, hence me going on about the Falcon.....
3 year(s) ago via Facebook
Scott Monty @Blueberry's - the One Ford plan is not a marketing-driven plan. It's the entire company. Alan Mulally instituted it when he arrived, and since then, we've managed to get the best possible people working together around the world - research & engineering, design, marketing, suppliers and more - to ensure we give customers exactly what they want. Scott Monty Global Digital Communications Ford Motor Company
3 year(s) ago via
Kevin Bradley To me, it has a slight resemblance to the Mitsubishi Evo X, in the front end. I know people in the tuner market would like the new design, but they would love an AWD and/or 2 door option, as most everybody else is saying. And I also agree with Max Pell 100% on the 2.0 EB engine being an option. If Ford wants to come out in the lead of their competition, they had better start listening to customer demands, rather than tinkering with fu-fu features and pure worldwide physical appearance. The Ford Focus has become one of the most iconic vehicles in the import battles, I'd hate for it to lose it's title. If they came out with an SVT version with a 2.0 EcoBoost (or better), an all-wheel-drive platform with sporty suspension upgrades and a stout transmission, I would actually consider buying one. But as it sits right now, I wouldn't trade my broke down Jeep for one if it was free.
3 year(s) ago via
Brandon Russell O'Saile tell ya what u stick a supercharged 5.4 liter in it ill buy it
3 year(s) ago via Facebook
Wazza Hinder @Tom i like the idea of a global AWD Focus, but i don't like the idea of FoMoCo toying with our Falcon, our Falcon is something us Australians are proud of owning....theres a Falcon at the Dearborn test track, maybe they thinking of using it as a global platform?? it would be nice cause FORD AUST knows how to build a bloody brilliant car...
3 year(s) ago via Facebook
Tom Cottage Why don't we have global all-wheel drive cars, Focus and Focus RS cars? Why? Why there is not this possibility under the One Ford plan?!
3 year(s) ago via Facebook
Donna Porco cooler than the focus I have now. I do have to say that my 2010 focus came with some sweet wheels and handles like a dream whether I am driving 60 miles an hour or 100 mph.
3 year(s) ago via Facebook
Wazza Hinder Keep the Falcon Australian....USE THE FALCON FOR THE ONE FORD GLOBAL PLATFORM FOR RWD's they are an award winning unit....and very good to drive...
3 year(s) ago via Facebook
Jaime-Prisila Villegas I have a 2007 Focus
3 year(s) ago via Facebook
David Edee Test driver here. :) You could be on the top of my best friend list. :)
3 year(s) ago via Facebook
Tamela Foreman we love our us built f150.
3 year(s) ago via Facebook
Robert D. Mays Ford has always had a better idea in my humble opinion.
3 year(s) ago via Facebook
Tom Cottage @Blueberry's, I strongly disagree with you, I think that this ONE Ford plan is the best way in the global world, considering for the new and better FMC!!!
3 year(s) ago via
Blueberry\'s This "ONE FORD" is going to kill ford globally........ I'm think I'm going to watch as this turns out to be one huge screw up by the marketing department trying to give ford an cultural appeal around the globe........
3 year(s) ago via
Tom Cottage @Adam Lawson, but at this point, we don't even have an all-wheel drive option!
3 year(s) ago via Facebook
Max Pell I am disappointed at the lack of availability of a 6spd manual transmission on the premium titanium trim level and I also am upset with Ford for choosing to give us the 2.0 NA powerplant with no option for the 1.6 EcoBoost. I can appreciate that Ford is giving the US a crack at the ST with its 2.0 EB, but Ford should really consider a more highly powered premium edition. Americans have become used to better powered vehicles, and while the 1.6 EB powerplant doesn't have a marked increase in HP over the 2.0 NA engine, it has torque that is readily available at lower RPMs which creates the perception of the vehicle being better-powered off-the-line. Before I purchase a 2012 Ford Focus, I would like to know if there are any plans to redress these issues. I will never buy from Ford again if they come out in 2013 with better options and I've already purchased a 2012.
3 year(s) ago via
Zachary D Davis Focus is better than Audi in some aspects, however the Audi does produce different styling. Focus is raw aggression, where the A3 is more subtle and reserved. The A3 generally will be All-Wheel Drive as where the Focus is Front-Wheel Drive. Basically it comes down more to the interior and location. If you're in Europe or England. Go Focus. How many Focus cars do you see in a day? A few. How many Audi's? Too many.
3 year(s) ago via Facebook
Adam Lawson I'd rather keep the AWD an option...
3 year(s) ago via
Tom Cottage Why don't we have global all-wheel drive cars, Fiesta and Focus cars? Why? Why there is not this possibility under the One Ford plan?! Hey Ford's people, I don't want any FWD!
3 year(s) ago via Facebook
Kevin Miller Beautiful - I love it!
3 year(s) ago via
Tot eu Super ugly
3 year(s) ago via
Cristian Baciu Ugly
3 year(s) ago via Facebook
Andrew Saalman bring back the torino!!!!!!!
3 year(s) ago via Facebook
Ford Motor Company @Don: the Escort was developed for Europe specifically; the Focus was developed globally simultaneously. The parts and supplier commonality was not at the level that it is now. If you really want to go far back, then the Model T qualifies as well. :-)
3 year(s) ago via Facebook
Ian Nowosad is there a 2 door hatch version? also i know ive seen a 2 door hatch of a feista but i've yet to see one. was that only in euro versions?
3 year(s) ago via Facebook
Don Bond It contained technology for building a car from parts around the globe... It was one of the first...
3 year(s) ago via Facebook
Ford Motor Company @Don: that was more cosmetic than anything. Under the One Ford plan, we've now been able to share resources, planning and design more than ever. The new Focus will have 80% commonality across all countries, which is the maximum you can expect due to safety and regulatory differences.
3 year(s) ago via Facebook
Ford Motor Company @Nicholas: the Focus will be available in the U.S. as a sedan and a 5-door hatch. We are also offering the Focus ST http://www.youtube.com/watch?v=VD8ZsIBQ-_w
3 year(s) ago via Facebook
Muhammad Sheik Oumar Will the Focus suspension be tuned differently for different markets? Some markets prefer a comfortable ride and other markets prefer firm, sporty dynamics.
3 year(s) ago via Facebook
Don Bond Didn't you guys at Ford say that about the Escort??
3 year(s) ago via Facebook
Nicholas Bogaards Three-door hatchback, sorry, my bad
3 year(s) ago via Facebook
Nicholas Bogaards I understand the new Focus will only be available in a four-door sedan or five-door hatchback. Are there any plans to introduce a two-door coupe or three-door sedan? Also, are there any plans in the works for an SVT model? Thanks.
3 year(s) ago via Facebook
Ford Motor Company Dave: the Focus should be arriving in dealerships in the next month or two.
3 year(s) ago via Facebook
Nicholas Bogaards I thought Chevy had experienced a miracle when they introduced the Cruze. Then I realized what the Cruze was replacing. Then, I hear Ford is redesigning the Focus so I take a look-Chevy doesn't stand a chance!
3 year(s) ago via Facebook
Joey Scharbach What's up with an all wheel drive gt500?! Wow I'd buy ASAP
3 year(s) ago via Facebook
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