Spearheading a movement of global vehicles from Ford, the next-generation Ford Focus sets a new standard for multicultural collaboration. To be sold in Asia, Europe and the Americas, the vehicle was developed by designers, engineers and subject-matter experts from around the world. The result is a product with Ford Global DNA, cross-continent appeal and innovations in body style, technology and driver experience.
Three years in the making, the 2012 Focus had high stakes – nearly 2 million vehicles around the world are to be sold in the next two years from the platform. That meant driver satisfaction was always in mind.
“We evaluated customer needs from around the globe, took the best expectations from all regions and combined them into one vehicle,” says North America Focus Chief Engineer, Jim Hughes.
The next-generation Focus will soon be found on roads around the world thanks to thousands of employees committed to the One Ford strategy. This unprecedented vehicle meant an unprecedented effort.
Ford wants to give you the opportunity to talk to some of those global figures involved. Join us at theFordStory.com on Thursday, February 24, 2011, for an inside look at the design, engineering, and messaging that drives the next-generation Focus.
Here’s the schedule:
11:00 a.m. EST – Announcement from Jim Farley, Group VP – Global Marketing, Sales and Service
Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.