A truly global undertaking, the next-generation Ford Focus necessitated a truly global message. The vehicle is setting the standard across its markets as Ford communicates in numerous countries to present one product.
You can get an insider’s perspective on the global nature of the car in a two-part series here on theFordStory.com. The Making of a Global Vehicle focused on the design of the new Focus, while The Making of a Global Vehicle Part II looked at the engineering and manufacturing.
Jim’s achievements at Ford include his work to globally align the brand and integration of the global marketing and sales team. In addition, he was instrumental in positioning Ford operations in Canada, Mexico and South America for continued future growth.
You can join Jim here on Thursday, February 24, 2011, to ask him questions about developing and launching the Ford Focus across the globe.
Jim joined Ford in November 2007. Since then, he has led the Ford drive to connect even more closely with customers through integrated global marketing, advertising, digital communications, brand development and research. In addition to his global marketing role, he leads the company’s global sales and service operations – the first time Ford has a single global leader for marketing, sales and service.
Jim attended Georgetown University in Washington, D.C., where he earned a bachelor’s degree in economics and computer science, and the University of California, Los Angeles (UCLA), where he completed his MBA with a focus in finance.
Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.