Strategically close but geographically distant, Detroit and Dunton, England, embraced the One Ford strategy for the next-generation Focus. The vehicle sets a new precedent for international communications in the automotive industry with the role of Ford Europe.
You can get an insider’s perspective on the global nature of the car in a two-part series here on theFordStory.com. The Making of a Global Vehicle focused on the design of the new Focus, while The Making of a Global Vehicle Part II looked at the engineering and manufacturing.
Integral to the next-generation Ford Focus communications effort, Paul is responsible for all of Ford pan-European consumer advertising and product marketing communications.
You can join Paul here on Thursday, February 24, 2011, to ask him questions about developing and launching the Ford Focus across the globe.
During his career, Paul has held a number of sales and marketing posts covering a wide range of responsibilities within Ford of Britain, Ford Credit and Ford of Europe. He joined Ford as a graduate trainee in 1974 with a BSc in mechanical engineering from City University, London. Paul is married with two children, and lives near London.
Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.