With a global messaging goal for the next-generation Focus, Ford is utilizing digital media to engage drivers across continents. One example is the Focus Global Test Drive, which put bloggers and consumers from around the world into the driver’s seat to earn money for a charitable cause through completing challenges in the Focus.
Brock is currently the Global Digital Marketing Manager in the Ford Global Marketing Sales and Service Operations. His area of responsibility is focused on digital marketing efforts related to global vehicle programs and global digital marketing technologies.
You can join Brock here on Thursday, February 24, 2011, to ask him questions about developing and launching the Ford Focus across the globe.
Brock joined Ford in 1999 as a business planner in manufacturing and supply chain systems and has held many positions within the organization in the 12 years since.
Brock attended Grove City College in Pennsylvania, where he received his BS in electrical engineering before attaining an MBA at the University of Chicago’s Booth School of Business.
You can get an insider’s perspective on the global nature of the car in a two-part series here on theFordStory.com. The Making of a Global Vehicle focused on the design of the new Focus, while The Making of a Global Vehicle Part II looked at the engineering and manufacturing.
Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.