A Global Focus: Join the Live Chat with Ford Digital Marketing Manager
FEB
23

With a global messaging goal for the next-generation Focus, Ford is utilizing digital media to engage drivers across continents. One example is the Focus Global Test Drive, which put bloggers and consumers from around the world into the driver’s seat to earn money for a charitable cause through completing challenges in the Focus.

Brock is currently the Global Digital Marketing Manager in the Ford Global Marketing Sales and Service Operations. His area of responsibility is focused on digital marketing efforts related to global vehicle programs and global digital marketing technologies.

You can join Brock here on Thursday, February 24, 2011, to ask him questions about developing and launching the Ford Focus across the globe.

Brock joined Ford in 1999 as a business planner in manufacturing and supply chain systems and has held many positions within the organization in the 12 years since.

Brock attended Grove City College in Pennsylvania, where he received his BS in electrical engineering before attaining an MBA at the University of Chicago’s Booth School of Business.

You can get an insider’s perspective on the global nature of the car in a two-part series here on theFordStory.com. The Making of a Global Vehicle focused on the design of the new Focus, while The Making of a Global Vehicle Part II looked at the engineering and manufacturing.

Click here to visit the Ford Focus Facebook page and become a Fan. This is where you will find the latest news and conversation about the all-new Ford Focus.

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0 COMMENTS ON THIS ARTICLE
Timothy Smith Smart guy - he has made a global launch possible of a great car The Ford Focus - well done Ford & Brock!
3 year(s) ago via Facebook
Terry Kerr Hello Brock, this is Terry Kerr from Titusville, PA. Ths school district is very interested in looking at this marketing platform that Ford has developed and how it can be applied in the field of education. Good luck with your presentation.
3 year(s) ago via
John Michael Flowers Planning on joining the live chat to learn more about Ford's digital strategy. I'm very impressed with the level of social media engagement here, and I hope to learn more about how you all make it happen.
3 year(s) ago via Facebook
Ford Motor Company @Dave: If by "gargon" you mean jargon, the digital strategy is how we define and differentiate our approach on the web. More than just taking our offline elements and placing them online, there are other elements that we need to consider for our online audience.
3 year(s) ago via Facebook
Kei Yau When would the cmax coming to Canada?
3 year(s) ago via Facebook
Yvonne Simmons-Sims As I am writing this Ive been chatting with someone I dont know and I am at your World Headquarters, how great is that! lol!
3 year(s) ago via Facebook
Uchechukwu Udechukwu charlses just say it again is d main
3 year(s) ago via Facebook
Dave Evans As a precursor to the Q&A session, could you please define for the common man here what a "digital strategy" for a car is? Not completely clear on the industry gargon here.
3 year(s) ago via Facebook
Dave Evans He's only seventeen.
3 year(s) ago via Facebook
Ayush Kale Hey.. he is not only one i'm also have cool name not only cool is super cool...
3 year(s) ago via Facebook
Brian McClary Brock Winger. The man with the coolest name in the world!
3 year(s) ago via Facebook
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