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Live Chat with Rally Car Driver Ken Block
JAN
21
You may have heard that Ken Block recently teamed up with Ford. In 2010, Ken will campaign a Ford Focus in the FIA World Rally Championship (WRC) and a Ford Fiesta in Rally America and X Games. You can read more about that and watch a teaser video by clicking here to go to that theFordStory article.
At 1:45 p.m. EST on January 22, 2010, Ken conducted a live chat right here. He answered questions and shared some of his experiences.
Ken’s rally career began in 2005. His skill and car control were quickly apparent and he was aptly named Rookie of the Year in the Rally America Championship. Since then, he has continued to race in the series, boasting a healthy number of podium appearances, as well as X Games medals.
In addition to his performance in the car, Ken has been a driving force in shining a spotlight on the sport of rally in the United States. Before entering motorsports, he co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand.
His keen sense of marketing not only helped elevate DC to their current status, but it has also allowed Ken to achieve global fame as a national rally driver through his very successful viral video campaigns. Ad Age named his Gymkhana TWP film the No. 4 Viral Video of 2009.
In 2010, Ken goes global. He will compete in both Rally America and X Games in the United States with a Ford Fiesta, and WRC in a Ford Focus RS.
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We have been waiting for a turbo hot-hatch from Ford going on ten years, now. As a group, those of us who have been into small Fords for that time are VERY excited to see both the Focus and Fiesta make it here in ST guise (at last!). We do have one major concern, though.
While several Blue Oval representatives and marketing executives have promised us a pair of "truly global" platforms in both, we are already seeing a trend back to the old ways of Ford marketing. We WANT a three-door offering in our small performance models! We understand that it is not practical to do so with the Focus (since the car is not available with three doors), but the 3-door Fiesta already exists across the pond!
Probably the biggest slap to our collective face was the recent release of a production-ready 3-door Fiesta ST just before Geneva; quickly tailed by a cloud of "mights" and "maybes" about the car's availability in the U.S. even as a five-door. All we ask is that you give us the choice of a 3-door performance model. The SVT Focus was (and still is) a smash hit in both 3 and 5 door. Why not strike gold again?
WE DON'T WANT TO BUY VOLKSWAGENS!!!
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