How Would You Customize Your Ford Fiesta?
MAR
23

Just in case you think the Ford Fiesta isn’t personal enough for your taste, for the 2012 model, three new packages give you even more flexibility for personalization.

“The Fiesta customer loves accessories and personalization. These packages extend the desire the customer has to make the car more tailored to his or her own personal tastes,” said Lew Echlin, Global Car Marketing Manager. “Personalization has been key since the Fiesta launched, and with the new packages we’re featuring the latest design trends so customers can do even more with their car.”

These three new packages build on the success of the current personalization choices Fiesta customers enjoy today. In fact, nearly 40 percent of customers purchase at least one accessory, and more than 26,000 Ford Custom Accessories items have been purchased by Fiesta owners.

A recent study by the Specialty Equipment Market Association (SEMA) found that accessories drive sales, with the availability of accessories influencing more than 1 million new vehicle sales each year.

“The appeal of accessories reflects on other trends in society, including the desire to personalize phones, computers and clothing,” said Sheryl Connelly, Manager of Ford Global Trends and Futuring. “People don’t customize to stand out from the crowd; they do it to create a more meaningful connection.”

The new premium sport appearance package takes cues from the European Focus RS with several blacked-out components that feature Tuxedo Black paint, including:

  • Side mirrors
  • Headlamps
  • Grille surround
  • License plate header
  • Upper rear hatch spoiler

The package also offers 16-inch polished alloy wheels along with improved performance when ordered with a manual transmission. The package delivers improved performance through a shorter final drive ratio of 4.25 versus the base model at 4.07.

The new premium interior packages for the 2012 Fiesta draw inspiration from the runway. Available on high-level Fiesta SEL and SES models, the packages feature high-contrasting interior accent colors in Oxford White or Race Red that are strategically placed throughout the interior of the vehicle, similarities that can be seen in the latest collections in fashion and home design.

The contrast color is used on the center stack bezel, door panels and vent trim rings. The two-tone leather-wrapped steering wheel also offers a color-matched insert with contrast stitching, while the shift knob comes in black leather for even greater distinction.

The theme also carries through to the seats, where contrast-color leather seat cushions and seatback surfaces with perforated inserts are used. Contrast-color seams are applied in the bolsters, head restraints and seat surfaces. The seats also feature a debossed “Fiesta” logo and black leather bolsters.

There are plenty of options for customers looking to personalize their Fiesta in other ways as well. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. If an owner is looking to light up the interior, for example, there are several choices. An illuminated gear indicator shift knob comes with a digital gear display, while illuminated door sill plates add special effects with an LED Fiesta logo.

There’s also an interior light kit that includes one LED-generated light in the cupholder area and a light bar in the footwells. Owners can set a mood with their choice of seven colors that create the perfect ambience.

A rear roof spoiler exclusive to the hatchback is a chiseled head-turner that can be painted to match one’s Fiesta color, or painted in a contrasting color for even more flair. A four-piece, race-inspired body kit comes with a sculpted front air dam, side skirts and sleek rear valance.

Introduced for the first time in North America last year, a unique body-side tattoo graphic for Fiesta is being offered. Guaranteed to get looks, this striking tattoo, available in black or silver, spells out “Fiesta” on the side panel. It’s made of heavy-duty, weather-resistant vinyl and is precision-cut to fit the car’s curves.

Another option features Ford Custom Graphics by Original Wraps, which lets customers choose the size and design of several body-side and hood graphics or racing stripes from a portfolio of images. More than 22 designs are available in several different colors, and include a cityscape, bubbles, flames and even ninja blades. Check out the graphics at www.fordcustomgraphics.

Nearly a year after the Fiesta was introduced in North, the Fiesta accessory offerings continue to be well received. While some customers prefer appearance items, others are all about functionality. To date, the most popular accessories are custom manual transmission shift knobs, the Euro-style upper rear hatch spoiler and the Fiesta tattoo graphic.

For more information on the Ford Fiesta, visit ford.com

Related Tags
Ford Fiesta
Personalization
sema

4 COMMENTS ON THIS ARTICLE
Austin B i love my fiesta.i be KEN BLOCKIN IT.! but its a dual clutch and i want some paddle shifters. ill even install em myself!! do it !!! !
1 year(s) ago via
Some Guy I'd like the following: turbo engine, xenon headlights, LED signal/brake lights, three-door hatchback, six-speed transmission, bigger sunroof, dual exhaust, and swivel bucket seats. No one offers swivel buckets anymore.
2 year(s) ago via
nlpnt hmmm.. how about that new 1.0 Ecoboost engine hooked to a 6-speed manual, in a 5-door with the S sedan's two-tone cloth seats.
2 year(s) ago via
Dan Please bring the Fiesta ST here! 1.6L ecoboost with >180 hp sounds nice!
2 year(s) ago via
Jesus Bauzo A Ford SVT Fiesta with AWD, 6-speed paddle shifter, Brembo Brake System, Dual Exhaust, Heavy Duty Suspension and a 1.6L EcoBoost Engine with 200 horsepower.
3 year(s) ago via
Karl Rotcavich I'd put it at my house
3 year(s) ago via Facebook
eRic my Ford Fiesta is customized with the Ford Racing Fiesta handling pack, Ford Racing Fiesta short throw shifter, silver SVT Focus wheels, a cold air intake and cat-back exhaust system.
3 year(s) ago via
peteMt Fiesta SVT - 1.6 ecoboost, suspension package, 6-speed manual, bigger brakes.
3 year(s) ago via
Eric Davis EcoBoost it! Seriously We need a hot hatch Ford in the US!
3 year(s) ago via
Ed Rybarczyk oh and make a 2-door too!
3 year(s) ago via Facebook
Ed Rybarczyk Gut it out, tube frame it, make it rear wheel drive and put some V8 horsepower in it! just like it should be!
3 year(s) ago via Facebook
Keith Browne No transponder key, crank windows, no power locks, and oh, did I mention NO TRANSPONDER KEY?
3 year(s) ago via Facebook
Amin Zamanloo ah ah fordan tushdum... bu namana di san allah
3 year(s) ago via Facebook
Ricardo Batres Ill trade it for a focus rs
3 year(s) ago via Facebook
thephantomhawk 1.6 Ecoboost Please
3 year(s) ago via
Eric Meyer I would make it all wheel drive.
3 year(s) ago via
Graham Rushton Ha ha ha give me a break buy a mustang!
3 year(s) ago via Facebook
Peter Fin remove the engine!!!!!!!!!!!! lol
3 year(s) ago via Facebook
Andrew Mark 22's!!!!!
3 year(s) ago via Facebook
Tim Hornsey There cool cars thay are I had 1 of thos but iv the ST 150 now :D
3 year(s) ago via Facebook
Thoroughbred Ford Fun, this will ber very cool.
3 year(s) ago via Facebook
Timothy Dike give it 2 doors and the 1.6l eco-boost engine. I want one, but not with 4 doors.
3 year(s) ago via Facebook
Jane Walks I want to WIN a free one :)
3 year(s) ago via Facebook
Richard Irvine Buy a GT and I DONOT mean a new 1
3 year(s) ago via Facebook
Michael Marollo 2.0l ecoboost!
3 year(s) ago via Facebook
Curtis Cardona By trading it in on a superduty .
3 year(s) ago via Facebook
Raul Albor Gymkana style!!! Gymkana3!!! Ken Block!!!
3 year(s) ago via Facebook
Andrew Dailey I could have got a brand new fiesta but I got a focus with my money from my truck
3 year(s) ago via Facebook
George Ewing by going to trade it for a Mustang!!
3 year(s) ago via Facebook
Scott Verkuilen Jack it up and drive an EDGE under it...
3 year(s) ago via Facebook
Zachary D Davis I would like to see a Fiesta Diesel. But if I am to buy a brand new Fiesta. I would create a Cold Air Intake, put a custom exhaust on it. Get the Ford's best audio system in it. Then I would tint the windows, and leave the rest standard. Maybe the 3DCarbon Body Kit, that looks pretty schnazzy.
3 year(s) ago via Facebook
Katelyn Bounds Stephens By trading it in for a 4x4 four door F150! :-)
3 year(s) ago via Facebook
Lala Elizabeth Bahaha I love the blow it up and get money forr a gt, id so the aame
3 year(s) ago via Facebook
Thomas Mays turbo kit, Fiesta R2 kit, carbon fiber hood, carbon fiber dash, carbon fiber door panels, roll cage, speedline wheels, Fiesta S2000 livery, body kit, and AWD.
3 year(s) ago via Facebook
Ave Sala I would want it to represent our Troops, red white & blue etc
3 year(s) ago via Facebook
Dennis Spitzo Spitoleri u can customize those lil things? with what a remote control and a 9v battery?? i love my truck but still wish u guys would recall the peeling paint that i see on most expeditions and navi's and also the spark plug set up! thanks
3 year(s) ago via Facebook
Daniel Edward Zerbest You mean My F-150 pick up truck, I am a truck guy
3 year(s) ago via Facebook
John Latinik with a Supercharger!
3 year(s) ago via Facebook
Damon Harcum 5.0 coyote Rwd.... single turbo
3 year(s) ago via Facebook
Robert Deneweth I would just drive it as is, maybe buy some winter tires/wheels....
3 year(s) ago via Facebook
Benjamin Barker ken block style
3 year(s) ago via Facebook
Nestle Salcedo Stick the Mustangs 5.0l engine in there...add the sho's awd and svt performance parts. =)
3 year(s) ago via Facebook
Gina McCloud Black Kates I wouldn't but I would my Mustang! LOL
3 year(s) ago via Facebook
Nuri Djavit Twin torpedo launchers and smoke screen.
3 year(s) ago via Facebook
Ryan Neil Doodle Ketner I would push it off a cliff and buy a Mustang.
3 year(s) ago via Facebook
Troy Mascull Haldex traction torque vectoring All wheel drive system with full time superchager and brembo big brake package
3 year(s) ago via Facebook
Ian George why are you a male and buying a fiesta to begin with ha ha ha . .
3 year(s) ago via Facebook
Roger Sales subtract 2 doors! Where's that lime coupe I saw?
3 year(s) ago via Facebook
Michael J. Kryvicky I would add a Turbonetics turbo, update the suspension, remove the interior, add a roll cage, and have a street/track monster!
3 year(s) ago via Facebook
Josh Clontz Give me a 6-speed and about 260hp. Then we are talking. I'd do coilovers, Megan Racing buckets, sway bars, lightweight flywheel and stronger clutch, short-throw shifter, cold air intake, exhaust manifold, catless straight pipes, larger intercooler, and put in a roll bar/harness bar for the multi-points.
3 year(s) ago via Facebook
Danny Crumbley With a 6.2 V8 and all wheel drive.
3 year(s) ago via Facebook
Ian Cloutier There giving RS options to make it look like one, but no turbo?
3 year(s) ago via Facebook
Tommy Knapp I'd take out the whole drive train and replace it with 5.0 mustang drive train
3 year(s) ago via Facebook
Josh Fleetwood Just like the boys over at Kicker did!
3 year(s) ago via Facebook
David Mortensen SHO motor swap
3 year(s) ago via Facebook
Robby Worley Turbo, tune, brakes, suspension and AWD so I can get rid of the WRX and be an ALL Ford family again!
3 year(s) ago via Facebook
Helene Currie Adams Definitely turbo it. I love my fiesta! My husband, who has had multiple mustangs (the most recent being a cobra) really enjoys driving my fiesta. I'd buy another one in a heartbeat!
3 year(s) ago via Facebook
Erik Hall Why yes I would
3 year(s) ago via Facebook
Benny Casey Jr. dual turbos,giant spoiler,dorsal fin on top and call it a pirahna
3 year(s) ago via Facebook
Ronald Duke Gillingham Performance upgrade to the 1.6L EcoBoost!
3 year(s) ago via Facebook
Aaron J Wells customize?? throw it away
3 year(s) ago via Facebook
Gene Granata I would turn it in to a Mustang - GO FORD!
3 year(s) ago via Facebook
John Ryan AWD and a turbo would be nice.
3 year(s) ago via Facebook
Thomas Kinsman Jr Is trade for a mustang
3 year(s) ago via Facebook
Craig Midili Put paddle shifters on the steering column.
3 year(s) ago via Facebook
Adam Hogue little trees air freshener
3 year(s) ago via Facebook
John Gagnon Lol ninja blades?
3 year(s) ago via Facebook
Nicholas Wakefield 427 cobra jet
3 year(s) ago via Facebook
F1 Boston Kart Racing & Conference Center Official Site Nothing. Why customize a car built for economic driving?
3 year(s) ago via Facebook
Jon Williams Drop a 428 scj in it wit a shortened 9inch tubbed on a pinto frame
3 year(s) ago via Facebook
Joshua DeLand Satellite radio should be standard in the fiesta and all other ford vehicles!
3 year(s) ago via Facebook
Robert Headley trade it in and get a mustang
3 year(s) ago via Facebook
Gregory John Grotzke give it about 10 psi of boost... and if it isn't already... direct inject it
3 year(s) ago via Facebook
Curtis Robert Pedeare no job no money no custom
3 year(s) ago via Facebook
Gregory John Grotzke definitely a turbo... not only makes it more efficient, but more smiles! :)
3 year(s) ago via Facebook
Tim Theodorou I just wouldnt buy one
3 year(s) ago via Facebook
Benjamin McDonald lower it, bigger brakes, better mags, new paint job and some racing seats. maybe an engine tune up
3 year(s) ago via Facebook
Jim Pierce I would blow it up. If it is not a Ford Truck it is not worth a dime.
3 year(s) ago via Facebook
Robert Gardiner AWD. I love that new rally fiesta
3 year(s) ago via Facebook
Kyle MacDermaid I'd call FSWerks and turbo it, since you aren't giving us the Fiesta ST...
3 year(s) ago via Facebook
This discussion is missing your voice.

Your comment has been received and will be reviewed.
Thought of something else? Add another comment.
Comments are moderated in accordance with the
Ford Story Rules of Conduct.
Road Trip
Road Trip
Share the Love.
Choose the badge that speaks to you and take the first step into the amazing world of Ford Social.
Learn More >
Check out the family of badges on your dashboard.
View your Dashboard
Flickr
Fiesta World Tour Jordan to Dead Sea 42
Bring Autobahn Alps 15
Fiesta World Tour Bridgend to Dover 13
2011 Ford Fiesta: ‘It’s a Pretty Big Deal’
Ford Fiesta Launches Three New Personalization Packages for 2012
YouTube
The Fiesta Wii Workout Routine
The Fiesta Field Trip
Ford Fiesta vs. Lamborghini
Zombie Survival Guide: Starting Your Car
In Ellies world, music and technology come together.
The Fiesta Wii Workout Routine
Promo Promo Promo
Register Now
SOCIAL NETWORKS
|
RSS
|
|
EVENTS
|
BLOGS
|
ABOUT