Ford Racing Just Got Cooler

Ken Block is probably best known for cultivated a tremendous following with his Gymkhana videos on YouTube. Some people also know that he was the 2005 Rally America Rookie of the Year and a three-time medalist at X Games. What you didn’t know until know is that Ford is teaming up with the California-based action sports icon-turned-rally driver, for future global motorsports opportunities.

In 2010, Block will campaign a Ford Focus in the FIA World Rally Championship (WRC) and a Ford Fiesta in Rally America and X Games.

“I am stoked to be rallying in a Ford. They are an impressive force in the sport,” said Ken Block. “From the days of the 1970s Escorts to the Group B RS200 to the modern-day Focus and now the Fiesta, Ford just does an excellent job at rally and I couldn’t be happier to now be part of this amazing heritage. Not to mention my dad would be proud. He was a dedicated Ford guy.”

Rallying is a crucial part of Ford global motorsports strategy and provides the company with the opportunity to showcase the true performance capabilities of Ford products.  Since its support of rallying began, Ford has won three WRC titles and 73 individual events. And, last year in North America, Ford participation in the Pikes Peak International Hill Climb and X Games 15 were key elements for the launch of the Ford Fiesta for the U.S.

“Ken Block has established himself as an action sports competitor and a rising star in the world of American rally racing,” said Jamie Allison, director Ford North America Motorsports. “We are excited to have him on our team to help promote our new global products, the 2011 Ford Fiesta and 2012 Ford Focus.”

Ken Block’s rally career began in 2005. His skill and car control were quickly apparent and Block was aptly named Rookie of the Year in the Rally America Championship. Since then, he has continued to race in the series, boasting a healthy number of podium appearances, as well as X Games medals. In addition to his performance in the car, Block has been a driving force in shining a spotlight on the sport of rally in the United States. Before entering motorsports, Block co-founded DC Shoes, a worldwide leader in performance skateboarding shoes and a renowned action sports brand. His keen sense of marketing not only helped elevate DC to its current status, but it has also allowed Block to achieve global fame as a national rally driver through his very successful viral video campaigns. Advertising Age named his Gymkhana TWP film the No. 4 Viral Video of 2009.

“We’re delighted that Ken Block has chosen to team up with Ford to develop his rallying activities beyond America and into the global arena,” said Gerard Quinn, Ford of Europe’s senior motorsports manager. “Ford and its U.K.-based rally partner, M-Sport, is looking forward to welcoming Ken to the wider team of talented rally drivers using Ford vehicles to compete in this demanding sport at the highest level internationally.”

For more information, click on monsterworldrallyteam.com.