Brand content and alliance manager might not tell you much about what Connie Fontaine does for Ford Motor Company. But Fiesta Movement, Fusion41, Warriors in Pink and American Idol probably ring a bell. Fontaine, has been involved with all of these, and has a story or two to tell about making them happen.
Join the live chat here on Friday, December 4, at 3:30 p.m. EDT to see what Connie has to say about these initiatives and more.
<a href=”http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=e721ca13f9″ mce_href=”http://www.coveritlive.com/mobile.php?option=com_mobile&task=viewaltcast&altcast_code=e721ca13f9″ >Live Chat with Connie Fontaine, Brand & Content Alliances Mgr</a>
Connie has worked for Ford since 1985. She has held many positions within the sales organization. She has been responsible for leading the development and execution of many breakthrough ideas including the award-winning Warriors in Pink campaign and the current social-media phenomenon, Fiesta Movement. In fact, Connie was recently honored by Advertising Age magazine as a 2009 Media Maven for her extensive leadership on the Fiesta Movement project. Her team is best known for their ability to collaborate with producers and partners to create engaging consumer connections ranging from mass-media integrations and product placements to unique grassroots events.