Geneva is the second largest city in Switzerland, and it’s known for fine watches, as well as being home to the headquarters of several European and global human-interest groups. But this week, it is the home of one of the largest auto shows in Europe. That is where Ford introduced the B-MAX concept vehicle, providing an early preview of exciting innovations in the European small-car market.
The B-MAX concept showcases a unique new body design which eliminates the traditional B pillar between the front and rear doors, and features twin rear sliding doors. This innovative format – which has already been engineered for production – promises best-in-class access to the cabin, together with unmatched convenience and flexibility.
The innovation continues inside the cabin, where the interior offers exceptional space and versatility for such a compact vehicle. The use of high quality materials highlights the vision that small, practical cars can also be comfortable and well-equipped.
The B-MAX concept combines the integrated B-pillar door format with a flexible and easy-to-use seating system, resulting in an interior which offers unmatched practicality and versatility.
Having folded the 60/40 split rear seats and the front passenger seat to create an extensive flat load floor, the side access is particularly convenient to load bulky items such as flat-pack furniture or even a bicycle.
With the front passenger seat folded, the interior is capable of holding exceptionally long loads.
The B-MAX concept is just 4.3 inches longer than the Fiesta five-door, and is approximately one foot shorter than the new C-MAX. With this highly compact footprint, the B-MAX concept is ideally placed to meet the fast-growing demand for downsized cars which are better suited to congested urban conditions, but without sacrificing interior space and comfort.
The B-MAX concept is powered by an ultra-low-CO2 powertrain, featuring a state-of-the-art three-cylinder 1.0-liter Ford EcoBoost® gasoline engine. This EcoBoost engine is also equipped with the Ford Auto-Start-Stop system.
The three-cylinder Ford EcoBoost engine was first previewed in the Start concept vehicle displayed at the Beijing Motor Show in 2010, and represents the next addition to the global family of Ford EcoBoost engines. The 1.0-liter unit combines direct fuel injection, turbocharging and twin independent variable cam timing to achieve significant reductions in fuel-consumption and CO2 emissions.
The 2011 Geneva Motor Show runs through March 13, 2011, and visitors can see the B-MAX concept as well as the latest Ford production vehicles.