How do you update a car that is loved by its owners? Very carefully. At a special Go Further with Ford event in Amsterdam, Ford unveiled the new Fiesta, taking Europe’s best-selling small car to a new level with a sharp-looking design changes inside and out.
We spent a few minutes with Stefan Lamm, Ford Director of Exterior Styling, to get a quick overview of the updates in design and some of the story behind the changes.
Among the key exterior items, the new Fiesta will feature a power-dome hood and bold trapezoidal front grille bracketed by headlamps with a laser-cut appearance and daytime LED running lamps.
The private Go Further with Ford event in Amsterdam that was attended by 2,500 Ford dealers, employees and media. The company shared news of an aggressive product acceleration in Europe, leveraging the company’s One Ford global portfolio and targeting opportunities for growth in specific vehicle segments.
To the applause of the audience, Ford President and CEO Alan Mulally, also confirmed that several additional vehicles from its global portfolio will come to Europe in the near term – including the legendary American icon, the Ford Mustang.