So far, nearly everything about the 2011 Ford Fiesta introduction in North America has been unique. Now Ford is also changing part of the dealer experience, letting the Fiesta unwrap itself. When 2011 Ford Fiesta owners pick up their new car, they’ll learn about it in a whole new way through the use of an interactive USB.
“Everything about the launch of the Fiesta has been different and the delivery experience is redefining how customers become acquainted with their new product,” said Paul Anderson, Ford Small Car Marketing Manager. “The Fiesta movement started the engagement with consumers and the delivery process continues the dialogue. This makes owners a part of something special.”
The experience has three key elements. It kicks off with a short video featuring Fiesta Movement agents that is viewed on a kiosk located on the showroom floor. Following the video, consumers can have their picture taken with their new ride, which is then uploaded to the Fiesta Community site.
Next, owner can plug the preloaded USB into the Fiesta. This lets the car unwrap itself, guiding the owner through the cool features in their new car with nineteen minutes of infotainment-type audio. Topics range from push button start to the sound-deadening windshield glass.
Once they get home, customers can plug the USB into their home computer to download a Fiesta Community app, which is a place they can continue to engage with Ford, their dealer and other Fiesta enthusiasts.
Features of the Fiesta Community app include:
“The Fiesta Movement has taught us that consumers want to continue the dialogue with Ford Motor Company and other Fiesta owners,” said Anderson. “Fiesta continues to push the boundaries of how we launch products and how we interact with our customers.”
Visit www.fordvehicles.com/fiesta for more information about the 2011 Ford Fiesta.