While official EPA fuel mileage hasn’t yet been announced for the Ford Fiesta, the Fiesta Movement agents are getting plenty of social media mileage from their European-spec Fiestas. Agents have captured more than 1.8 million views of Fiesta Movement videos on YouTube, over 270,000 photo views on Flickr and 1.8 million impressions on Twitter.
Each month, Fiesta Movement agents receive new missions that have a common theme to work their social media magic around. For July, the missions are centered on style and design. With 100 missions to choose from, agents will try out fresh ideas, go to new places and experience fun adventures – all with their Fiestas. Missions include:
Throughout the mission and after its completion, agents upload content to the Fiesta Movement Web site or the social media platform of their choice. Using www.fiestamovement.com, visitors can follow the ride by accessing the live feed feature to keep current on what the agents are saying about Fiesta and their missions.
The Fiesta Movement is a social media initiative. One hundred young trendsetters will test-drive and live with a European-spec Fiesta for six months, traveling on special missions. Agents will relate their experiences through a variety of social media sites.