Ford Driving Skills for Life is using new drunk driving suits, as well as an advanced curriciulum that address new trends such as drivers snapping photos of themselves while behind the wheel as the innovative program enters its second decade of training!
The program is also going global, which broadens the range of students in more ways than just language and local driving habits. In many markets, these drivers are not teens, but adults who are driving for the first time.
Ford Driving Skills for Life will be offered in 15 international markets – Canada, United Kingdom, Spain, Italy, France, Germany, India, China, the Philippines, Taiwan, Thailand, Vietnam, Indonesia, South Africa and United Arab Emirates. New programs are scheduled for Belgium, Romania, Malaysia and Myanmar.
“Over the last 10 years we have taken pride in our ability to adjust the curriculum to keep up with the constantly changing world awaiting teens and other new drivers,” said Jim Graham, Ford Driving Skills for Life manager. “We listen to the needs and concerns of teen drivers, and modify the program to keep it fresh and relevant.”
To address the issue of impaired driving, this year also marks introduction of a drunk driving suit that was initially created for the program’s recent expansion into Europe. The suit replicates some of the physical challenges experienced by a person under the influence of alcohol.
This is a free, advanced driving skills program for novice drivers. This year Ford Driving Skills for Life will continue to reinforce the importance of “hands on the wheel, eyes on the road” while driving. But a new element in the curriculum warns of the dangerous new trend of taking driving selfies. The hands-on portion of the program will demonstrate the distraction created by taking selfies while driving on a closed course.
The Driving Skills for Life program was established in 2003 by Ford Motor Company Fund, the Governors Highway Safety Association and a panel of safety experts with the mission of teaching newly licensed teens the necessary skills for safer driving, and the importance of making good decisions while driving. The program encourages parental involvement, which can contribute greatly to developing safe driving habits. In its first 10 years, Ford Driving Skills for Life has directly trained more than 30,000 teens in nearly 900 school districts in 39 states, plus 15 international markets. Learn more at drivingskillsforlife.com.