For us, Go Further is a philosophy. But it’s not just limited to Ford employees. The concept might refer to new ideas that woke you up in the middle of the night. It might refer to improvements and forward-thinking ways you troubleshoot a work project. Maybe it has been about going green. It might refer to the notes you put into the suggestion box at your gym. It could be about good deeds. Or Go Further could simply be about your Ford getting you from Point A to Point Destinations Unknown, thanks to its fuel economy or advanced technology. So, what does it mean to you, and how does your Ford factor in? How do you take things to the next level, and does your Ford get you there?
“At Ford, we Go Further because we serve each other – and that’s service to the local community, our dealers, ourselves as employees and our customers,” said Jim Farley, Group Vice President, Marketing, Sales & Service. “We are also committed to innovation and making our customers’ lives better in surprising ways. But we want to go further than just innovate. We want to make that innovation available to everyone, not just a few people.”
A great example of Go Further is customer Rachel Veitch, with whom you may already be familiar. She’s the 93-year-old original owner of a 1964 Mercury Comet with more than 550,000 miles on the odometer, and until 2012 she was still driving it – did we mention at the ripe young age of a feisty 93? Unfortunately, a medical condition forced her out of the driver’s seat. GrowingBolder.com has chronicled Rachel’s story since 2007, with a number of videos of her and Chariot.
Go Further indeed! Our own Scott Monty, Head of Social Media for Ford, went to talk with Rachel. Check out her story here!