Ford Motor Company teamed up with SHFT.com, an award-winning sustainability lifestyle platform, last year to put the power in the hands of millions of Americans who are interested in being more eco-conscious.

On April 18, 2012, Bill Ford, Ford Executive Chairman, and SHFT founders, actor and filmmaker Adrian Grenier and filmmaker, Peter Glatzer, will premiere the first set of digital shorts from their documentary series, “The Big SHFT: 10 Innovators Changing Our World.”

The series profiles cutting-edge innovators who are shaping new sustainable businesses and influencing positive change around the world. Examining topics from food and fashion to urbanization, technology and design, the series puts the spotlight on today’s game changers in sustainability. The series was produced by SHFT.com co-founders Adrian Grenier and Peter Glatzer and was directed by Gilly Barnes.

At 3:00 p.m. EDT on Wednesday, April 18, 2012, join Adrian and Peter for a live chat about SHFT.com, their commitment to sustainability and their work with Ford.

Through the documentary series and other programs from live events to film festivals, Ford and SHFT.com continue to collaborate to inspire consumers to live a more sustainable life. In addition to the documentary launch, Ford will be charging into Earth Day by launching new initiatives that encourage people to take a more sustainable approach in life year-round with a national electrified vehicle education program and multi-city tour.