What’s Next for Ford Technology? Join the Chat to Find Out
JAN
11

K. Venkatesh Prasad has an intriguing job title – Group and Senior Technical Leader of Vehicle Design and Infotronics for Ford Research and Innovation – and the projects he oversees are even more intriguing. Among other things, he is responsible for the research and architecture of electrical, electronics and embedded software technologies – exactly what the 2012 Consumer Electronics Show is all about!

You can join him here on Ford Social for a live chat at Wednesday, January 11, 2012 at 2:00 p.m. PST to talk about open innovation at Ford and ways to use cloud technology, as well as health and wellness.

Attracted by an open-ended challenge to discover ways to integrate “intelligence” into cars and trucks, Prasad joined Ford to work with a small group of engineers in the development of adaptive headlamp and lane-mark detection technologies.

In the late 1990s, he was imagining the vehicle as a software platform where features and services could be beamed in from the outside – without incremental built-in hardware. This was during the time when others were hot to find better ways to build in phones and trunk-mounted six-disc CD changers. That revolutionary mind-set led to the development of Ford SYNC. Software-based, the voice-activated SYNC system allows Ford and Lincoln vehicle owners to seamlessly connect to their cellphone, MP3 players and a host of other features and services in and through their vehicle – hands-free.

Prasad earned a Ph.D. in electrical and computer engineering from Rutgers University in New Brunswick, N.J., in 1990, and a master’s degree from Washington State University, Pullman. Before coming to the U.S., in 1984, he obtained engineering degrees from IIT-Madras (1984) and NIT-Trichy (1980).

Do you have some “next big ideas” that you would like to share with Ford? You can do so through our Your Ideas section. Click here to learn more.

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23 COMMENTS ON THIS ARTICLE
James Joy I have an 1994 F-250, 7.3 IDI turbo charged diesel, with 310,000 hard miles on it. Wouldn't have anything else!
2 year(s) ago via
Virginia Aulik Have a friend that has always driven foreign made cars. With much proding he ordered a new Edge. It has every option available. He was hesitant to order a Ford as in the past he had such issues with Ford quality and service. He gets his Edge and it has been in 2 times in the two weeks that he has had it for the "sync" system. Why did Ford use a Microsoft based product when we know that the late Steve Jobs' Apple would have gotten it right the first time. Why does Ford continually build a show piece and then whimp out and use something inferior when a better product exists? Apparently there is a fix coming out within the next 2 months but gee folks, I am not sure if he will ever own a Ford again. We have Fords going back to our 64 1/2 Mustang Convertible to our current 01 Focus Wagon (sad to see it go) and our Freestyle SEL. Why can't Ford do better??
2 year(s) ago via
Daniel Gross How does Ford plan to differentiate Lincoln models from Ford models - and what role does technology play in that much needed differentiation?
2 year(s) ago via
Paula Stadler I have a 1999 F-150 as well 5.4 liter . It has 219,000 and still has tremendous power and pulling ability . I guess you never know-
2 year(s) ago via Facebook
Linda Fabiny I love Ford but my 1999 F-150's engine blew the other day. Only 129,000miles. It's been babied too.
2 year(s) ago via Facebook
Ivan Shadrin More voice control features! When you're behind the wheel the only thing you can do safety is talk. There is no need in multimedia touch displays, and stupid interfaces, when you can talk to your car. Start engine, stop engine, update facebook, tell me about traffic, open window, lock rear doors, remind me to buy winter tires, set suspention settings on "snow" mode, read to me some fun stories, etc.. Lots of things we could do with a few words while driving. Ford is ok with such technologies. But still there is not so many things i can do in car via voice commands. Climate, music, phone. Good, but not enough.
2 year(s) ago via Facebook
Rich Shanks How about better interface design? Hand over the complicated MyFord Touch interface to Apple. They’ll fix it and restore your JD Power standings in the process.
2 year(s) ago via Facebook
Björn Wiegold @ luis nice ideas but i didn't think the tank rate is high enough that they bring it. I wisch me back the I5 engine from the focus rs!
2 year(s) ago via Facebook
Björn Wiegold What is again a front wheel drive like a new Focus? Well think about downzing?! By the way love the big engines More also!
2 year(s) ago via Facebook
Dan Minnerly @ Luis Roa - Cadillac at one time had a Heads-Up type display, I don't think they do any more. Although I like this idea, It might have helped me see the deer that ran into the left rear passenger door of my 2010 Escape several nights back
2 year(s) ago via Facebook
Clayton Cannell no
2 year(s) ago via Facebook
Brenna Ewing A better vision: 65 mpg by 2020!
2 year(s) ago via Facebook
Luis Roa I would like the windshield had a electronic interface such as fighter aircraft and could see that interface gps, vehicle data, the rearview mirror, just to say something
2 year(s) ago via Facebook
Bruno Beaumont ..only 2 doors please ;)
2 year(s) ago via Facebook
Bruno Beaumont and don't forget the Classic Bronco's Roof top
2 year(s) ago via Facebook
Marcelo Alvarez Make Synch work
2 year(s) ago via Facebook
Dave Tongue What about a bit of Rear wheel drive technology for the UK
2 year(s) ago via Facebook
Donald Alltop my freinds at ford motor co. i have ben aford fan since i was 16yrs old i am 61now and i have a 86f150 a87f350 motor home 96 explorer 1998 ranger and love them all thank u
2 year(s) ago via Facebook
Jason Schilling Bring the Ranger out with a crew cab and a diesel engine in it.
2 year(s) ago via Facebook
Lindsay Bosh Let Aussies keep the rear wheel drive platform or all wheel drive we are not interested in front wheel drive family cars here
2 year(s) ago via Facebook
Greg Mineo A diesel engined Bronco?
2 year(s) ago via Facebook
Kevin L Ardent-Smith Half Hour Oil Changes?
2 year(s) ago via Facebook
Kevin L Ardent-Smith Rocket Cars?
2 year(s) ago via Facebook
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